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MarketingProfs
Nov 25, 2015 Vol. 14, No. 228
In this issue
1. How-To: Three Future-Proof Tactics for Mobile App Marketers
2. Podcast: Fish With a Spear, Not a Net: Engagio's Jon Miller Talks Account-Based Marketing
3.  PRO  How-To Guide: The Post-Mobilegeddon Survival Guide: Heeding Google's New Rules
4. Survey Says: How Consumers Plan to Research and Buy Holiday Gifts [Infographic]
5. My View: Hackathons Break Up Work Monotony and Inspire Innovation
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How-To
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Three Future-Proof Tactics for Mobile App Marketers
By Ina Toncheva
Here's practical advice on how to increase your app's exposure on mobile search, make app content more easily discoverable, and avoid app resubmission to and approval from app stores for certain marketing-related changes. Read More
Podcast
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Fish With a Spear, Not a Net: Engagio's Jon Miller Talks Account-Based Marketing on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
Jon Milller, co-founder of Marketo and co-founder and CEO of Engagio, explains account-based marketing and how it can improve your marketing results. Read More
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How-To Guide: The Post-Mobilegeddon Survival Guide: Heeding Google's New Rules
This 24-page guide will teach you how to optimize your website for mobile so that your home base can be badged "mobile friendly" and earn the search rank it deserves. Read More
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Advertisement  Struggling with content marketing? Are your programs feeling stale?
Breathe some new life into your efforts with Content Marketing Crash Course—our newest MarketingProfs University course. Save $200 and score a copy of Ann Handley's newest book with code CONTENTBOOK. Register today!
 
Survey Says
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How Consumers Plan to Research and Buy Gifts This Holiday Season [Infographic]
By Ayaz Nanji
Consumers plan to use a combination of online and traditional channels to research and purchase gifts this holiday season, according to a recent report from the Blackhawk Network. Read More
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My View
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Hackathons Break Up Work Monotony and Inspire Innovation
By Pete Bernardo
Work environments can become stagnant and monotonous. Hackathons, however, can break up the monotony and foster innovation from employees. In turn, that innovation strengthens the company. Read More

event calendar

Nov 24
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Dec 10
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Dec 11
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Dec 17
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