Today's dose of must-know knowledge.  |  Trouble viewing? View in browser.
advertisement
Advertisement
In This Issue
+ How-To: Five Impacts of Facebook's Open Graph on Marketers in 2013
+ PRO Take 10: How to Use Predictive Analytics to Better Your Business
+ Survey Says: US Social Media Ad Spend to Reach $9.2B in 2016
+ Quick Take: Infographic: Your Facebook... on Mobile: A Sign of What's Coming
+ My View: 20 Questions to Ask Before Adding Social Media to Your Marketing
Share
Email Twitter Facebook LinkedIn
advertisement
Advertisement  Join MarketingProfs' Ann Handley as she presents "Great Ideas Worth Executing" at Blogworld's BusinessNext Social 2013 and New Media Expo, January 6 – 8 in Las Vegas. Register now as our guest and save 20% — simply use code MPROFS20 when you purchase your conference pass.
How-To Five Impacts of Facebook's Open Graph on Marketers in 2013
By Brad Klaus
Facebook's Open Graph is changing the way brands and consumers interact. As 2013 approaches, more brands will try to quantify the ROI of their Facebook marketing, and Open Graph will help them do just that. Read More
How-To Image
share Twitter Facebook LinkedIn
PRO Take 10: How to Use Predictive Analytics to Better Your Business
In just 10 minutes, you'll learn how to successfully use predictive analytics to optimize your campaigns and improve your customers' experiences. Read More
PRO Image
share Twitter Facebook LinkedIn
advertisement
Advertisement  Missed this year's B2B Marketing Forum? You're in luck: you can now watch (most of) the Best of B2B online! Featuring eight sessions from attendee-favorite speakers like Lee Odden and Tim Hayden. Register now for $39 with code B2B20 (a 20% savings) and access any time until January 12.
Survey Says
US Social Media Ad Spend to Reach $9.2B in 2016
Buoyed by emerging "native" ad formats, US social media advertising revenues are forecast to reach $9.2 billion in 2016, up from an estimated $4.6 billion in 2012, a compound annual growth rate (CAGR) of 19.2% over the five-year forecast period, according to BIA/Kelsey's US Local Media Forecast. Read More
share Twitter Facebook LinkedIn
Survey Says Chart
Quick Take
Your Facebook... on Mobile: A Sign of Things to Come [Infographic]
Consider this: Three-quarters of the world's population have a mobile phone, and within the next two years the number of mobile subscriptions will outnumber the number of people. Then take into account that 57% of Facebook's nearly 1 billion monthly active users access Facebook on their mobile devices. Read More
share Twitter Facebook LinkedIn
advertisement
Advertisement
My View 20 Questions to Ask Yourself Before Adding Social Media to Your Marketing
By Drew McLellan
Should every company engage in social media? I don't think so. Companies should first ask themselves these 20 questions to see whether social media will benefit their business. Read More
Author Name
share Twitter Facebook LinkedIn
Nov 27
FREE Seminar—How to Generate More High-Quality Leads in Today's Buyer-Driven Reality
Nov 29
PRO Seminar—Five Tools for Creating a Social Media Plan and Forecasting Its Impact
Dec 4
FREE Seminar—2013: What to Expect and How to Succeed in the Year of the Buyer
Dec 6
PRO Seminar—The Daring Brand's Guide to Creating Content Worth Sharing
Dec 6
MarketingProfs University—Content Marketing Crash Course save $200 with code YOURSTORY
Dec 13
PRO Seminar—How to Harness Big Data for your B2B CRM Efforts
Dec 14
Virtual Conference—Social Media: Raise the status of your social media efforts sign up for free!
 
advertisement
Advertisement