MarketingProfs B2B Forum is going virtual... with a twist. Donít miss it.

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!

Take 10: How to Use Predictive Analytics to Better Your Business

Laura Patterson
Fri., Nov 23, 2012, 11am ET (8am PT)
10 minutes

A solid understanding of your customers and what makes them act is a marketer's Holy Grail. Well, marketers, search no more. We'll teach you a reliable way to create predictive models that will give you insight into your customers' actions, and how to interpret the resulting data.

In just 10 minutes, you'll learn how to successfully use predictive analytics to optimize your campaigns and improve customer experience.


Laura Patterson has a marketing and sales career spanning nearly 30 years, with experience working for large public companies, such as State Farm and Motorola, as well as startups. In 1999 she co-founded VisionEdge Marketing, a data-driven metrics based strategic and product marketing company. Laura is author of dozens of published marketing and branding articles, and the books Gone Fishin', Measure What Matters, and the recently published Marketing Metrics in Action: Creating a Performance-Driven Marketing Organization.

Who Should Attend?

If you're looking for a way into the minds of your customers, predictive analytics may be for you!

What Will You Learn?

  • How predictive analytics can help you
  • How to create predictive models
  • How to analyze your results

About our Take 10 Program

In just 10 minutes, each Take 10 video tutorial features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 tutorials using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

Register Now!

You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!