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In This Issue
+ How-To: Email Marketing as Cinderella: Treat It Like a Princess, Not a Servant
+ Survey Says: Email Subject Lines: Words and Tactics That Boost Open Rates
+ PRO Favorite: Reach Customers With the Power of Pictures via Instagram
+ Infographic: The Marketer's Guide to Actionable Data
+ My View: Three Reasons User-Generated Content Will Be Hot in 2014
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Advertisement  6 tips to optimize your transactional emails
By optimizing the features of transactional emails, brands can generate incremental revenue and increased customer loyalty. Learn how
How-To Your Email Marketing as Cinderella: Treat It Like a Princess, Not a Servant
By Karen Talavera
How do you upgrade email out of the servants' quarters and into the manor house without causing companywide upheaval that makes Downton-Abbey seem like a child's fairy tale? Focus on these five objectives. Read More
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PRO PRO Favorite Seminar: Insta-Power: Reach More Customers With the Power of Pictures
Can you do real marketing on Instagram? The answer is "yes." This PRO seminar will outline 10 actionable monetization strategies that are actually working on Instagram today. Read More
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Advertisement  New transactional email report
Transactional emails showed 23-percent higher click rates when they personally addressed a customer in the body of the email. Download the report
Survey Says
Email Subject Lines: Words and Tactics That Boost Open Rates
By Ayaz Nanji
Email subject lines that convey a sense of urgency, such as those that contain "urgent" or "important," have open rates that are much higher than normal, according to a recent report by MailChimp. Read More
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Quick Take
The Marketer's Guide to Actionable Data [Infographic]
By Verónica Maria Jarski
Using historical and real-time data about customers, marketers can create tailored experiences for them and drive company revenue. Read More
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My View Three Reasons User-Generated Content Will Be Hot in 2014
By Apu Gupta
Why are more retailers planning to add user-generated content to their e-commerce sites in 2014? Here's a look at reasons behind the trend. Read More
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Jan 9
 PRO Seminar—Put LinkedIn to Work: Five Simple Steps to Generate, Manage, and Close Leads
Jan 23
 PRO Seminar—Running the Gauntlet with Jeffrey Hayzlett
 
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