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In This Issue
+ How-To: Prepare for 2013: 10 B2B Marketing Trends and Developments
+ PRO: How to Successfully Break the 'Rules' of Email Marketing—and Win
+ Survey Says: Mobile Web, Apps Driving US Social Media Growth
+ Quick Take: Five Online Shoppers Ruling the Holiday Interwebs [Infographic]
+ My View: What Salespeople Must Consider in a Customer-Centric Market
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How-To Prepare for 2013: 10 B2B Marketing Trends and Developments
By Uri Bar-Joseph
Again, that time of year has come. It's predictions season... And in the spirit of the season, here are 10 marketing trends of 2012 that will grow even more prominent in 2013. Read More
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PRO Embrace Your Inner Rebel: How to Successfully Break the 'Rules' of Email Marketing
Join DJ Waldow and Jason Falls, co-authors of The Rebel's Guide to Email Marketing: Grow Your List, Break the Rules, and Win, as they highlight examples of email marketing that don't follow "best-practices" yet still achieve incredible success. Read More
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Survey Says
Mobile Web, Apps Driving US Social Media Growth
Consumers continue to spend more time on social networks than on any other category of websites—roughly 20% of their total time online via personal computer (PC) and 30% of their total time online via mobile—according to a report by NM Incite and Nielsen. Read More
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Quick Take
Five Online Shoppers Ruling the Holiday Interwebs [Infographic]
Shoppers plan to spend $92-$96 billion online during the 2012 holiday season. To help brands understand how to reach those online shoppers, Maxymiser created this infographic of five online-shopper personas. Read More
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My View What Salespeople Must Consider in a Customer-Centric Market
By Brad Moore
To succeed in today's customer-centric market, salespeople need to make three significant changes in their thinking about customers. Read More
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Jan 10
PRO Seminar—How to Harness Big Data for Your B2B CRM Efforts
Jan 17
PRO Seminar—How To Become a Trusted Brand and Industry Leader
Jan 29
FREE Seminar—Automating Customer Lifecycle Management
Feb 8
Virtual Conference—Content Marketing: Expand your thinking around content sign up for free!
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