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| By Ken McGaffin |
| Link building is probably the most difficult aspect of SEO. Quality links that bring results are hard to get... unless you have a link-building strategy that targets specific, meaningful market segments.
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| By Mark Simpson |
| How do passive online browsers evolve into active buyers? Here are six essential lessons—inspired by Charles Darwin—that will help marketers transform website visitors into loyal customers.
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| Best-practices in digital marketing constantly evolve, and it can be difficult to keep up—especially if you are already a bit behind. The Slowpoke's Guide to Digital Marketing takes you through four easy steps to help you catch up. You'll add rocket fuel to your campaigns in no time!
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| What Marketers Don't Get About Social Media Audiences |
| There appears to be a disconnect between what marketers think consumers want from social media and what consumers actually want: Most senior marketers say consumers "want to be heard," but consumers say they want exclusive offers in exchange for interaction.
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By Matt Grant
It's not always clear that the organizations that call for innovation actually want it. In this episode of Marketing Smarts, professor and author Dave Owens discusses the constraints that hamper creative thinking—and kill innovation.
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