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In This Issue
+ How-To: How Klout Can Guide Your Online Marketing Strategy
+ Quick Take: 3 Ways to Increase Your Nonprofit's Social Media Engagement
+ PRO Favorite: Mitch Joel on How to Inject Your Company's Voice Into Content
+ Survey Says: How Effective Are Super Bowl Ads?
+ My View: Five Myths About Productivity—Debunked
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Advertisement  Online Master of Science in Integrated Marketing Communications
Learn to develop and manage marketing communications for a consumer-controlled media world. Earn your master's degree in Integrated Marketing Communications completely online from the Medill School at Northwestern University. Learn more.
How-To How Klout Can Guide Your Online Marketing Strategy
By Nicholas A. Kosar
If you are a services professional of any kind, or you market for a services firm, here are five steps to take to improve you influence and the ROI of your online and social media efforts. Read More
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PRO PRO Favorite Take 10: Mitch Joel on How to Inject Your Company's Voice Into Content
In just 10 minutes, digital marketing expert and author Mitch Joel shows you how to create content that engages your audience and differentiates your organization from the competitionóby bringing your organization's unique perspective to the content you create. Read More
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Advertisement  Learn to develop and manage marketing communications for a consumer-controlled media world. Earn your master's degree in Integrated Marketing Communications completely online from the Medill School at Northwestern University. Click here to learn more.
Survey Says
How Effective Are Super Bowl Ads?
By Ayaz Nanji
The average Super Bowl XLVIII television commercial increased the likelihood that a viewer would purchase that brand's products or services 6.6%, according to a recent report. Read More
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Quick Take
Three Ways to Increase Your Nonprofit's Social Media Engagement
By Elaine Fogel
No matter how big or small, your nonprofit can improve its social media results by doing these three things. Read More
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My View Five Myths About Productivity--Debunked
By Corey O'Loughlin
Do you believe the following five myths about being productive? If so, you're probably making work harder for yourself. Read More
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