Please accept all cookies to ensure proper website functionality. Set my cookie preferences

The average Super Bowl XLVIII television commercial increased the likelihood that a viewer would purchase that brand's products or services 6.6%, according to a recent report from BrandAds.

The analysis found male consumers' increase in likelihood to purchase was 13.3% greater than that of female consumers, and households with incomes of $0-$100K were 7.1x more influenced than households with incomes greater than $100K.

Younger viewers were most influence by the ads, with consumers under the age of 18 showing a 37.1% increase in likelihood to purchase after watching the broadcast. Those 45-54 were least influenced.

Below, additional key findings from the report, which was based on data from 37,440 consumers who shared how likely they were to purchase a product or service from a particular brand.

10 Most-Effective Brands

Hyundai had the largest percentage increase in likelihood to purchase from its ad (+39.5%). Budweiser was second (+37.8%), followed by Jeep (+36.1%).

Least-Effective Ads

  • 83.9% of brands that purchased one or more Super Bowl ad positively influenced consumers' likelihood to purchase their products or services.
  • However, 16.1% of brands negatively influenced consumers' likelihood to purchase their products or services.
  • Jaguar had the most significant decrease in likelihood of purchase after the broadcast, followed by Chevy, Chrysler, and CarMax.

About the research: The report was based on data from 37,440 US participants who used Internet-connected devices to share how likely they were to purchase a product or service from a particular brand. Surveys were completed by a control group prior to the airing of the Super Bowl and by the separate exposed group after they had watched the Super Bowl.

Sign up for free to read the full article. Continue reading "How Effective Are Super Bowl Ads?" ... Read the full article

Subscribe today...it's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Loading...

ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji


MarketingProfs Partner