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In This Issue
+ How-To: Turn Online Transactions Into Social Experiences
+ Podcast: Why Unpopular Brands Rule
+ PRO: Your Guide to Successful Social Media Marketing
+ Survey Says: Security Concerns Hampering Social Commerce
+ Quick Take: Get the Best Deal From Your Participation in Local Deals
+ My View: Tap Into the Power of Text Messaging
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Advertisement  Time's running out! It's your last chance to register for SocialTech at the Early Bird rate. Don't wait: 2/17 is the final day to take $100 off the regular conference rate. So, register today and join us for serious B2B social media smarts and networking fun in Seattle, March 29-30.
How-To Case Study: One Company's Clever Approach to Turning Online Transactions Into Personalized Social Experiences
By Kimberly Smith
Online testimonials are undeniably valuable, but they come after the sale. What if you could start that engine earlier? Learn how one company used Twitter and landing pages to boost sales and deepen customer engagement. Read More
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Podcast Why Unpopular Brands Rule: Erika Napoletano Talks to Marketing Smarts [Podcast]
By Matthew Grant
"Popular is the last thing smart business people should want to be." At least that's the firmly held belief of Erika Napoletano, author, and this week's guest on Marketing Smarts. But whatever could she mean? Read More
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PRO Your Guide to Successful Social Media Marketing
Need help defining objectives for your social marketing campaigns? Check out A Step-by-Step Guide to a Successful Social Media Program. Creating your strategy, policy, and team will be a breeze! Read More
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Advertisement  Webinar: Using Customer Insight to Improve Marketing Effectiveness
Join Aberdeen Group and IBM to learn how predictive analytics can increase your return on marketing investment. Discover performance levels other marketers have achieved, and see techniques on how to improve marketing efficiency and accuracy. Register today.
Survey Says
Security Concerns Hampering Social Commerce
More than one-half (55%) of social media users in the US say they are uncomfortable sharing credit card information with a known brand via secure payment on a social networking site such as Twitter or Facebook. Read More
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Quick Take
How to Get the Best Deal From Your Participation in Local Deals
Are local deals really a "good deal" for the companies that participate? Daily deals may provide customers a deeply discounted product or serviceóbut companies end up sharing up to 50% of the proceeds. So how do you get the most from a Groupon-style campaign? Read More
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My View Tap Into the Power of Text Messaging
By Henry Cazalet
Is your business struggling to jumpstart a marketing campaign? Is your message reaching the right audience? SMS marketing provides a perfect solution for any businessóno matter the budget. Read More
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ReTweet This
@StaceyEBurke Framework: The Social Media ROI Pyramid https:////bit.ly/eESKpn via @jowyang
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Forum Today's Question
By cfisher 2/14/2012 at 10:42 AM
Our company has a new logo. Our CMO doesn't want to celebrate the change internally. How can I convince him that it's important to do so? Go To Question
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Feb 9-23
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