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In This Issue
+ How-To: Five Tips to Creating Videos That Build Brand and Drive Sales
+ Podcast: Audience-Centric Marketing: Tom Webster of Edison Research
+ PRO: 3 Ingredients to Turn Engagement Into Measurable Business Results
+ Quick Take: Avoid an Online Crisis: 4 Tips to Prevent Social Media Mistakes
+ Survey Says: How Often Are Marketers Creating Content?
+ My View: Marketing With Print Is Greener Than You Think
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How-To Five Tips to Creating Videos That Build Brand and Drive Sales
By Seth Price
Regardless of form or viewing device, video is an ideal medium to engage, inform, and entertain prospective buyers and clients. Here's what you need to know to get in on the action. Read More
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Podcast Audience-Centric Marketing: Tom Webster Talks to Marketing Smarts
By Kerry O'Shea Gorgone
Tom Webster, vice-president of marketing and strategy at Edison Research, explains the simple shift in thinking that can help marketers to create more effective messages. Read More
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PRO Take 10: Three Ingredients That Turn Engagement Into Measurable Business Results
You may have plenty of engagement via social media, but if it's not garnering positive ROI for your business, you need to revisit your strategy and approach. In just 10 minutes, you'll learn how to build an engagement strategy that will bring in the results you need. Read More
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Advertisement  Measuring and number crunching is no fun, we get it. But without analyzing your marketing efforts, you'll never know what works. If you need some help figuring out where to start or what to measure to have the biggest impact, check out our newest MPU course: Marketing Measurement & Analytics.
Survey Says
How Often Are Marketers Creating Content?
By Ayaz Nanji
Less than half of content marketers (42%) produce one or more content assets (not including blog posts) per week, according to a recent report. Read More
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Quick Take
Avoid an Online Crisis: Four Key Tips to Prevent Social Media Mistakes
By Amy Neeley
Although some people believe there's no such thing as bad publicity, most businesses would prefer to stay out of the spotlight of a social media mistake. Read More
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My View Marketing With Print Is Greener Than You Think
By Vladimir Gendelman
Think print marketing collateral and an eco-friendly business aren't compatible? Think again. Read More
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