Less than half of content marketers (42%) produce one or more content assets (not including blog posts) per week, according to a recent report from LookBookHQ and Oracle Eloqua.

However, most content marketers (62%) produce at least one asset every two weeks, and 29% create multiple pieces per week.

The report, was based on data from a survey of 205 content marketers, found only 4% are creating no original assets at all.

Below, additional key findings from the report.

Content Types

  • Whitepapers and e-books are the most popular content content types being created by respondents (76% are doing so).
  • Webinars are the second most popular content type (74%), followed by videos (66%), and case studies (64%).


  • 83% of survey respondents say their organization has a blog. 
  • 39% publish more than six posts per month.
  • 33% publish 2-5 posts per month.


  • 76% of respondents share other people's content.
  • 56% post that content to social networks.
  • 41% write a blog post based on the third-party content and link to it.

About the research: The report was based on data from a survey of 205 members of the Oracle Eloqua community.

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji