<title>MarketingProfs Today: 17 Email Marketing Terms You Should Know; CMOs Dish on Social Media ROI

Having trouble reading this email? View it in your browser.

	How-To: 17 Email Marketing Terms Every Business Should Know
	PRO: Improve Your LinkedIn Marketing
	Survey Says: Highest Social Media ROI From User-Generated Content
	Quick Take: Three Rules for the Small Business CEO
	My View: Four Tips for Adapting to the Fire Swamp of B2B Marketing

Are you in B2B high tech, FiServ, pharma, automotive, or franchise operations and struggling to manage brand consistency, communication, and customer engagement? This white paper is a must read to learn how to successfully market "glocally." Download Now.

17 Email Marketing Terms Every Business Should Know

By DJ Waldow

Whether you send email campaigns (as a marketer) or receive them (as a consumer), you should know the following 17 terms to successfully navigate the world of email marketing. Read More

Improve Your LinkedIn Marketing

Get an inside look at how companies are successfully using LinkedIn to manifest thought leadership, attract event participants and attendees, and generate new leads and sales. Read More

There's a revolution going on in marketing today. New technologies emerge. Communication channels shift and fragment. Delivery of measurable ROI is critical. This white paper, Ten Steps to Effective Email Marketing, presents ten strategies for B2B and B2C marketers deliver integrated, measurable email marketing campaigns in the evolving online landscape. Download Now!

CMOs: Highest Social Media ROI From User-Generated Content

Among social marketing channels, user-generated content stands out for driving ROI: 73% of surveyed CMOs say their companies facilitate customer ratings and reviews; among those, 59% report average or significant ROI. Read More

Three Rules for the Small Business CEO

Ever feel like hiring a "real" CEO to help you run your own business? Going it alone may seem daunting at times, but following these three rules can help you do it more easily. Read More

Four Tips for Adapting to the Fire Swamp of B2B Marketing

By Carlos Hidalgo
Marketers once needed to only worry about getting campaigns out on time. Not so today. B2B marketers find themselves having to generate leads, increase revenue, generate content, and help stimulate sales. Here are four tips to help B2B marketers keep their heads above water. Read More

@steverubel Health information remains high on the list of popular uses for the Internet https:////j.mp/idxfEe

Today's Question

By krista.anderson Posted 1/31 at 3:42 pm EST
I need a name for a monthly corporate team building exercise held after our marketing team meetings. So far, I have "Marketing Social." Any suggestions? Go To Question

Feb 2-4 / Digital Marketing Forum—Turn Up the Heat! (Austin, TX) Save $100 with code CHILI

Feb 3-4 / Digital Marketing Forum Online—Live Streaming Video of 2 Keynotes and 20 Sessions

Feb 10 / PRO Seminar—Using Personas to Boost Site Performance featuring Mark O'Brien

Feb 11 / Digital Marketing World—Demand Generation Free online conference

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley	Daily Editor: Bibi Wardak
Director of Publications: Vahe Habeshian	Research Writer: Lenna Garibian
Advertise with us: Download our Media Kit or call (866) 557-9625	Contributors: Claire Coyne, Ken Gordon, Christian Gulliksen, Veronica Jarski, Angela Natividad, and Peg Mulligan

CheetahMail
Helping marketers from all industries succeed online through highly effective email technology and professional services.

You received this newsletter at this address (%%email%%) as part of your membership to MarketingProfs.com, or because you subscribed to our newsletter. You can easily change the newsletter format to text or html, or change your email address, by going here. To leave our mailing list, simply click here.