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In This Issue
+ How-To: Three Steps to Writing a Stellar LinkedIn Profile Summary
+ Survey Says: How Marketers Grow Their Email Lists
+ PRO Seminar: How to Integrate Brand Story Into Your Marketing Arsenal
+ Infographic: Top 10 Strategic Technology Trends for 2015
+ My View: Be Effective by Being Authentic
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How-To Three Steps to Writing a Stellar LinkedIn Profile Summary
By William Arruda
If you had to choose one digital branding profile to work on, focus on your LinkedIn profile. Why? Because, in business, it's often the first place people go when they want to check you out. Read More
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PRO PRO Seminar: How to Integrate Your Brand's Story Into Your Marketing Arsenal
Move beyond the hype of brand storytelling and learn the essential elements of all good stories. You'll receive hands-on, practical advice on what to do after your story is developed and how to strategically weave it into your content marketing plan. Read More
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Survey Says
How Marketers Grow Their Email Lists
By Ayaz Nanji
Requiring registration either to gain access to restricted areas within a website or to download premium content is the most effective tactic marketers say they use to grow their email lists, according to a recent report from Ascend2. Read More
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Quick Take
Top 10 Strategic Technology Trends for 2015 [Infographic]
By Verónica Maria Jarski
Here's a look at the top technology trends for 2015 and predictions of where digital business may go in the next five years. Are you prepared? Read More
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My View Be Effective by Being Authentic
By Gillian Vallee
Have everything you need to pilot a successful campaign? Make sure you're not overlooking a crucial element—authenticity. Read More
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Feb 5
PRO SeminarHow to Integrate Your Brand's Story Into Your Marketing Arsenal
Feb 10
FREE Seminar—The Ultimate Guide to Growing Your Email List
Feb 12
PRO SeminarThe Metrics That Matter—Making Sense of the Noise
Feb 12
MarketingProfs University—Marketing Measurement & Analytics
Feb 13
Virtual ConferenceSocial Media: Get found. Get likes. Get results. 3 online sessions—FREE!
Feb 17
FREE Seminar—Best Practices Are Killing Marketing—It's Time to Get Agile
Oct 20-23
B2B Marketing Forum 2015Save up to $700 through March 31 Register Now
 
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