MarketingProfs Today

Tuesday, February 23, 2021

📋 Table of Contents

1/ Six Prerequisites for a Responsive Brand

2/ Marketing That Saves Lives

3/ RFP Benchmarks: Time, Staffing, and Win-Rate Trends

4/ How to Build Brand and Stand Out in Our Crowded, Distracted World: A Framework MarketingProfs webinar

5/ Six Tips for Measuring Your LinkedIn Ad Campaigns

6/ The B2B Forum Conference Program Is Here

Scroll down for more, including industry news, community goings-on, and other useful resources.

Six Prerequisites for a Responsive Brand
MarketingProfs article
Six Prerequisites for a Responsive Brand
How quick are your brand's reflexes? In a world where brand response has to match the speed of social media feeds, you can't afford to be sluggish. Achieving responsive brand marketing means asking yourself these six questions. »
Marketing That Saves Lives: Jasmine Gee on Marketing Smarts
podcast
Marketing That Saves Lives: Jasmine Gee on Marketing Smarts
Marketers can truly have a fundamental impact on their audience's quality of life. Jasmine Gee joins us and shares how she's used marketing to help with the Covid-19 vaccine rollout and how she's connected with her audience in a profound way. Read more and listen in on this insightful conversation. »
RFP Benchmarks: Time, Staffing, and Win-Rate Trends
research
RFP Benchmarks: Time, Staffing, and Win-Rate Trends
Firms spend 23 hours writing a request for proposal (RFP) and involve nine people in the process, on average, according to recent research. Check out findings from this study. »
MarketingProfs webinar
How to Build Brand and Stand Out in Our Crowded, Distracted World: A Framework
Do your marketing messages sometimes (too often!) get lost in the digital clutter? Probably. If you're going to stand out in today's crowded digital world, you need a strong brand. Learn how seven powerful elements of digital brand-building can help you stand out. Sign up for this free webinar. »
Six Tips for Measuring Your LinkedIn Ad Campaigns
infographic
Six Tips for Measuring Your LinkedIn Ad Campaigns
How can you ensure you're getting a full view of your LinkedIn ad campaign performance and gaining the insights you need to make valuable optimizations? Check out the infographic. »
The B2B Forum Conference Program Is Here
MarketingProfs B2B Forum
If you're looking for inspiration and actionable insights, you won't want to miss B2B Forum this April. We just unveiled the program, and it's jam-packed with the smarts you need to succeed in 2021... and beyond.
Check out the program.
Afoot in the Neighborhood
MarketingProfs community goings-on
This Thursday, February 25, is MarketingProfs Open House! You'll be able to enroll in any one of our online marketing courses for free! All MarketingProfs members and subscribers—that's you—will get emails Wednesday and Thursday with all the deets. You can check out the course list ahead of time. After you enroll on Thursday, the course will be available to you on-demand so you can get to it at your convenience. Tell your non-MarketingProfs friends to sign up! (But you don't need to sign up. We already know you!)
Are you a PRO subscriber? If so, have you joined your MarketingProfs PRO group on Facebook? Pop in on for the PRO Show with Ann Handley and Kerry O'Shea Gorgone. These fun livestreams include check-ins from MarketingProfs team members and drop-ins from special guests. March shows will include discussions about branding, so bring your questions and ideas to share! check it out.
We've just developed a Master Class to help you understand your customers better than you ever have: Customer Journey Maps for Marketers. It launches on March 9 with Certified Customer Experience Professional (CCXP) Jeannie Walters at the helm. PRO members can complete the full Master Class by joining our watch parties with live Q&A—or take the individual 10 bite-sized lessons on-demand. Or a combination of the two.
Only a few weeks away: MarketingProfs B2B Forum Online 2021. Attendees will get access to two full days of inspirational keynotes and tactical sessions on the topics that mean the most to B2B marketers today. Check it out and sign up.
Did You Miss Us?
Recent MarketingProfs content
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Why Marketing Automation Tools Are Essential to Businesses »
News You Can Use
Updates from around the industry
Nielsen Rolls Out ID Resolution System for Global Attribution Measurement Nielsen
Reprise Raises $17M in Series A Funding FINSMES
New TeamSuccess Customer Success Solution Focuses on Increasing Revenue Yahoo Finance
Globys Announces B2B Digital Experience "State Of The Telecom Industry" Research Results TheStreet
Office Depot Parent Buys BuyerQuest to Bolster B2B Strategy PYMNTS
LexisNexis Risk Solutions, Accuity Merge Operations THE PAYPERS
B2B Marketing Leader Selects Pure Storage in Pivot to Hybrid Cloud Yahoo Finance
Joor Adds Payment Options to Its B2B Fashion Platform PYMNTS
Upcoming Events
FEB
25
[Webinar] How to Execute Your Account-Based Marketing Strategy: Operationalizing Your ABM Program
60 minutes | sponsored by Drift
MAR
2
[Webinar] How B2B Marketers Can Use Instagram for Lead Gen
MAR
9
[Master Class] Customer Journey Maps for Marketers
Kickoff Watch Party with Jeannie Walters
MAR
12
[Friday Forum] Metrics and Measurement
3 live sessions | sponsored by Alight Analytics
MAR
16
[Webinar] How to Build Brand and Stand Out in Our Crowded, Distracted World: The 'Brand Now' Framework
45 minutes | sponsored by Widen
APR
7-8
[Online Event] MarketingProfs B2B Forum 2021
35+ sessions, 5 keynotes + a full year of learning with PRO
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