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How can you ensure you're getting a full view of your LinkedIn ad campaign performance and gaining the insights you need to make valuable optimizations?

It all begins with identifying the LinkedIn metrics that match your marketing goals. From there, you need to ensure you've got the right measurement approaches in place.

A recent infographic (below) from LinkedIn provides key tips for choosing the correct metrics and setting up tracking on the platform.

The piece also explores how marketers can use insights to improve their LinkedIn campaign performance.

Check out the infographic:

 6 tips for measuring linkedin ad campaigns infographic

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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