How can you ensure you're getting a full view of your LinkedIn ad campaign performance and gaining the insights you need to make valuable optimizations?
It all begins with identifying the LinkedIn metrics that match your marketing goals. From there, you need to ensure you've got the right measurement approaches in place.
A recent infographic (below) from LinkedIn provides key tips for choosing the correct metrics and setting up tracking on the platform.
The piece also explores how marketers can use insights to improve their LinkedIn campaign performance.
Check out the infographic:
Continue reading "Six Tips for Measuring Your LinkedIn Ad Campaigns [Infographic]" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Metrics & Measurement:
- Seven B2B Sales Metrics That Can Help You Plan Your Marketing Strategy
- The Most Difficult Marketing Channels to Track
- Top 5 Sentiment Analysis Tools
- Why You Need to Align Marketing to Business Goals
- How to Develop an Efficient Post-Pandemic Advertising Strategy With Data Analytics Using Only a Spreadsheet