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In This Issue
+ How-To: Avoid These Three Deadly Sins of Sales Messaging
+ PRO Take 10: Things to Consider Before Outsourcing Your Lead Gen
+ Survey Says: Five Websites Capture 20% of all Search Result Clicks
+ Quick Take: What Big Data and Kids Have in Common [Infographic]
+ My View: Four Must-Haves for Enlightening Your Customers
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How-To Avoid These Three Deadly Sins of Sales Messaging
By Tim Riesterer
Salespeople's lips moving—that's how deals get done. The entire deal rides on what you have to say even more than what you have to sell. So here's how you'd better the three deadly sins of sales messaging. Read More
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PRO Take 10: Things to Consider Before Outsourcing Your Lead Gen Efforts
Is it more cost effective and practical to generate your leads internally, or should you consider outsourcing your lead gen efforts? In just 10 minutes, we'll walk you through a few points that you'll want to consider before deciding the best course of action for your lead generation process. Read More
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Survey Says
Five Websites Capturing 20% of all Search Result Clicks
By Lenna Garibian
Led by Facebook, five websites captured 20% of all search clicks from US search engines (Google, Bing, etc.) in the fourth quarter of 2012, and 500 websites captured nearly half of all search clicks, according to a new report. Read More
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Quick Take
What Big Data and Your Kids Have in Common [Infographic]
By Verónica Maria Jarski
If Big Data were personified, it'd be a kid. As anyone who has children or works with them knows, kids love to ask questions. Likewise, Big Data seems to be asking questions all the time. In this infographic, Infochimps playfully compares the questions of children to those of Big Data. Read More
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My View Four Must-Haves for Enlightening Your Customers
By Steve Woodruff
What do you need to enlighten your customers about your company? Here are four necessities for gaining their attention and loyalty. Read More
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