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| By Lars Birkholm Petersen |
| To create more connected brand experiences for our customers, we need to go from inside-out digital marketing to outside-in, cross-channel experience marketing—which focuses on the customer's needs and intent.
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| By Kerry O'Shea Gorgone |
| Lars explains how any business can use data to create personalized customer experiences that create lasting customer relationships.
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| In this 27-page guide, you'll learn how to establish an effective system for pumping out more content using the resources already at your disposal. You'll be able to create high-quality, results-oriented content that appeals to your audience, supports your sales process, and generates the kinds of results that your leadership team wants to see.
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| By James McAllister |
| Wondering whether to invest your time and energy into the new social platform Ello? The following questions can guide you in making that decision.
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