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Thursday, February 04, 2021

📋 Table of Contents

1/ LinkedIn B2B Marketing: 3 Underused Ways to Engage Prospects and Customers

2/ The Big Challenge for Marketers and Marketing in 2021

3/ Email Marketing Friday Forum: 3 Sessions Packed With Practical Tactics

4/ Nine Stats Marketers Should Know About the Big Game

5/ Top Sessions From B2B Forum Online, Free for You to Sample

LinkedIn B2B Marketing: Three Underused Ways to Engage Prospects and Customers
MarketingProfs article
LinkedIn B2B Marketing: Three Underused Ways to Engage Prospects and Customers
We're all scrambling for new ways to connect with customers during COVID, but the easiest method could be right on our desktops: LinkedIn. The platform is more popular than ever, and many companies are overlooking features that could factor into 2021 marketing plans. »
Analyze Your Competitors Online, Find Gaps, and Improve Your Marketing Strategy
The right tool can reveal market trends and competitive digital insights—for any website, industry, or market. For example, you can discover your closest rivals' traffic sources in seconds, or see what they are up to online—then adjust your strategy as needed. Semrush can do that and more. Give a try, free (with no obligations). »
The Big Challenge for Marketers and Marketing in 2021: Michael Barber on Marketing Smarts
MarketingProfs podcast
The Big Challenge for Marketers and Marketing in 2021: Michael Barber on Marketing Smarts
How can we marketers build up our own brand (collectively) and ensure that Marketing is included in organizational-level decision-making? Michael Barber shares his insight and experiences as we tackle some of the challengers marketers are facing in 2021. Read more and listen in on this insightful conversation. »
MarketingProfs event
Email Marketing Friday Forum: 3 Sessions Packed With Practical Tactics
Could your email marketing be generating more—and more loyal—customers? Probably. But sometimes it's hard to know what to tweak and how to avoid pitfalls. These 3 sessions will cover techniques for 2021, 3 ways to build subscriber love, and 5 automated campaigns designed for B2B marketers. Sign up (it's free!). »
Nine Stats Marketers Should Know About the Big Game
Nine Stats Marketers Should Know About the Big Game
How will Super Bowl LV be different from past big games? What key shifts in behavior should marketers be watching? Check out the infographic. »
Top Sessions From B2B Forum Online
MarketingProfs event free samples
Wondering how to scale thought leadership? Or maybe you need to brush up on your email tactics? Or maybe these past months have left you looking for a way to find more meaning in your work? We've got you covered with an inside look at 3 top sessions from the 2020 B2B Forum online.
Start watching.
Profs Picks
We marketers know that competitive research is at the heart of any successful product or company. To craft, plan, and execute our marketing strategies, we need to identify market leaders, learn the strategies of our competitors, research their audiences, uncover their growth tactics, and more. Semrush can help you do all that. You can see competitors' website traffic channels and pinpoint the share of each traffic source; you can reveal your competitors' audiences and their interests, and then create a picture of your own target personas; you can determine the top pages of market leaders and competitors, and review competitors' referral and organic traffic tactics. The best part? Now you can try Semrush free, with no obligations.
Afoot in the Neighborhood
MarketingProfs community goings-on
In an exhilarating B2B Backstage webinar on February 9, best-selling author and marketing expert Andrew Davis will show MarketingProfs PRO members how to use the loyalty loop to drive a steady stream of highly valuable, high-margin, new business from your current clients. Hosted by Ann Handley. 75 minutes.
We've just developed a Master Class to help you understand your customers better than you ever have: Customer Journey Maps for Marketers. It launches on March 9 with Certified Customer Experience Professional (CCXP) Jeannie Walters at the helm. PRO members can complete the full Master Class by joining our watch parties with live Q&A—or take the individual 10 bite-sized lessons on-demand. Or a combination of the two.
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News You Can Use
Updates from around the industry
Balance Launches First Digital Checkout Platform for B2B Businesses PR Newswire
Dynamic Yield Expands Multilingual Support for Global Personalization PR Web
Allego Delivers Virtual Selling and Enablement for Finance, Pharmaceutical, and Manufacturing Industry Leaders Allego
Banzai Becomes 1st Complete Event Solution by Acquiring Top-Rated Webinar Startup Demio Business Wire
Leadspace Lands $46 million in Growth Funding Led by JVP and Welcomes New CEO to Revolutionize B2B Customer Data Platform MTS
Episerver (Optimizely) Named a Leader in 2021 Gartner Magic Quadrant for Digital Experience Platforms Yahoo Finance
ZoomInfo Launches 'Targeted Audiences' to Optimize Advertising Campaign Precision and Performance The Street
Calendly Raises US$350M in Series B Financing FINSMES
Aptean Launches New Branding: 'Ready for What's Next, Now' Aptean
Upcoming Events
[PRO Webinar] The Loyalty Loop: How Small Things Add Up to Big Business
B2B Backstage with Andrew Davis | 75 minutes
[Friday Forum] Email Marketing
3 live sessions | sponsored by Litmus
[Webinar] Making the Boring Interesting: Perk Up Your Writing
45 minutes
[Webinar] 5 Webinar Rules to Break in 2021
60 minutes | sponsored by ON24
[Master Class] Customer Journey Maps for Marketers
Kickoff Watch Party with Jeannie Walters
[Online Event] MarketingProfs B2B Forum 2021
35+ sessions, 5 keynotes + a full year of learning with PRO

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