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Thursday, February 04, 2021
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Top Sessions From B2B Forum Online
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MarketingProfs event free samples
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| Wondering how to scale thought leadership? Or maybe you need to brush up on your email tactics? Or maybe these past months have left you looking for a way to find more meaning in your work? We've got you covered with an inside look at 3 top sessions from the 2020 B2B Forum online. |
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| Profs Picks |
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| We marketers know that competitive research is at the heart of any successful product or company. To craft, plan, and execute our marketing strategies, we need to identify market leaders, learn the strategies of our competitors, research their audiences, uncover their growth tactics, and more. Semrush can help you do all that. You can see competitors' website traffic channels and pinpoint the share of each traffic source; you can reveal your competitors' audiences and their interests, and then create a picture of your own target personas; you can determine the top pages of market leaders and competitors, and review competitors' referral and organic traffic tactics. The best part? Now you can try Semrush free, with no obligations. |
| Afoot in the Neighborhood |
| MarketingProfs community goings-on |
| In an exhilarating B2B Backstage webinar on February 9, best-selling author and marketing expert Andrew Davis will show MarketingProfs PRO members how to use the loyalty loop to drive a steady stream of highly valuable, high-margin, new business from your current clients. Hosted by Ann Handley. 75 minutes. |
| We've just developed a Master Class to help you understand your customers better than you ever have: Customer Journey Maps for Marketers. It launches on March 9 with Certified Customer Experience Professional (CCXP) Jeannie Walters at the helm. PRO members can complete the full Master Class by joining our watch parties with live Q&A—or take the individual 10 bite-sized lessons on-demand. Or a combination of the two. |
| News You Can Use |
| Updates from around the industry |
| Balance Launches First Digital Checkout Platform for B2B Businesses PR Newswire |
| Dynamic Yield Expands Multilingual Support for Global Personalization PR Web |
| Allego Delivers Virtual Selling and Enablement for Finance, Pharmaceutical, and Manufacturing Industry Leaders Allego |
| Banzai Becomes 1st Complete Event Solution by Acquiring Top-Rated Webinar Startup Demio Business Wire |
| Leadspace Lands $46 million in Growth Funding Led by JVP and Welcomes New CEO to Revolutionize B2B Customer Data Platform MTS |
| Episerver (Optimizely) Named a Leader in 2021 Gartner Magic Quadrant for Digital Experience Platforms Yahoo Finance |
| ZoomInfo Launches 'Targeted Audiences' to Optimize Advertising Campaign Precision and Performance The Street |
| Calendly Raises US$350M in Series B Financing FINSMES |
| Aptean Launches New Branding: 'Ready for What's Next, Now' Aptean |
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