MarketingProfs Today

Tuesday, February 6, 2024

📋 Table of Contents

1. AI Skills: The Competitive Edge Marketers Can't Afford to Ignore

2. Email: Big Changes Coming to Inbox Deliverability sponsored guide

3. B2B Tech Marketers' Budget Expectations for 2024

4. Do You Market to B2B Audiences? from lead gen to branding

5. How to Optimize Your Business's LinkedIn Strategy

6. Maximize Customer Lifetime Value MarketingProfs Master Class for PRO members

Scroll down for more useful resources.

AI Skills: The Competitive Edge Marketers Can't Afford to Ignore
article
AI Skills: The Competitive Edge Marketers Can't Afford to Ignore
Generative AI is undeniably having an impact on every facet of business (and our lives), and that certainly includes marketing. For marketers, adapting to and embracing genAI is not just an option, it's a necessity. »
Email: Big Changes Coming to Inbox Deliverability
sponsored guide
Email: Big Changes Coming to Inbox Deliverability
New email policies at Google and Yahoo have begun to impact email marketers this month. Discover what you need to know to remain compliant and reach your customer's inbox. Don't put your email marketing at risk. Download this free guide now. »
B2B Tech Marketers' Budget Expectations for 2024
research
B2B Tech Marketers' Budget Expectations for 2024
Most marketers who work for B2B technology firms expect their marketing spend to increase this year, according to recent research. Check out the study findings. »
Do You Market to B2B Audiences?
from lead gen to branding
Do You Market to B2B Audiences?
Advertise with MarketingProfs! You have a range of advertising and sponsorship vehicles to choose from.

See how you can reach your B2B audience. »

How to Optimize Your Business's LinkedIn Strategy
infographic
How to Optimize Your Business's LinkedIn Strategy
This infographic covers key questions to ask when getting started on a LinkedIn strategy, core elements to include, the main things you should be doing regularly on the platform, and advanced approaches to consider. Check out the infographic. »
Maximize Customer Lifetime Value
MarketingProfs Master Class for PRO members
Increase your CLV with Kenda Macdonald's four components of life cycle marketing: Attract, Engage, Sell, WOW! Get Kenda's proven framework for planning your buyers' purchase journey in her PRO Master Class, The Secret to My (Demand Gen) Success. Stream it now!
Attract, Engage, Sell, WOW!
Afoot in the Neighborhood
MarketingProfs community goings-on
A brand-new AI weekly series is underway! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your digital marketing. And it's FREE for PRO members! Register now to up your game with AI.
Advance your career, network with peers, create amazing memories, and meet new friends at the MarketingProfs B2B Forum—the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you can grab your ticket... while it's still $800 off.
It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.
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Upcoming Events
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Using AI to Create Better Video Content, Faster
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Email Marketing Friday Forum
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Using AI for Email Marketing with Erica Salm Rench
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