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Tuesday, February 09, 2021

📋 Table of Contents

1/ Content Marketing: The New Name for a Well-Established Discipline

2/ Is the Marketing Database Dead?

3/ 3 Keynotes Just Announced for B2B Forum Online This Spring

4/ 2021 B2C Content Marketing Benchmarks, Budgets, and Trends

5/ How to Stop Procrastinating and Become a Joyful Writer
Content Marketing: The New Name for a Well-Established Discipline
MarketingProfs article
Content Marketing: The New Name for a Well-Established Discipline
The creation of targeted information—about companies, products, services, and more—has been around for generations. Collateral, sales aids, product literature, brand books... all were earlier monikers for what's now lumped into "content." It's a long-established discipline. And here's how it actually works. »
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PIM and DAM Are the Power Couple for Your Content Strategy
Forrester research reports that an integrated DAM+PIM approach can improve your content, your marketing, and your omnichannel commerce by breaking down silos across teams and workflows. The result? Successful digital customer experiences. Learn how DAM+PIM can help you. »
Is the Marketing Database Dead?
MarketingProfs article
Is the Marketing Database Dead?
What was once a marketing database has evolved, as marketers have adopted customer data platforms (CDPs) and new ecosystems of activation platforms. But CDPs tend to suffer from a functional gap, limited as they are to first-party data. Here's how that gap can be bridged. »
2021 B2C Content Marketing Benchmarks, Budgets, and Trends
research
2021 B2C Content Marketing Benchmarks, Budgets, and Trends
Most business-to-consumer (B2C) content marketers say their organization made quick and effective changes in response to the COVID-19 pandemic, and they expect those changes to stay in effect for the foreseeable future. Check out findings from this study. »
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5 Webinar Rules to Break in 2021
Webinars have been run the same way, for the same purposes, for ages. But modern audiences don't want old-school marketing; they want inspiring experiences, which means it's time to break the rules and rethink what a webinar can be. Reimagine and transform your webinars in 2021. »
How to Stop Procrastinating and Become a Joyful Writer
infographic
How to Stop Procrastinating and Become a Joyful Writer
Why do writers procrastinate? Often, they chalk it up to a lack of discipline that can be overcome with willpower. In truth, many writers procrastinate not because they're lazy but because the task feels too daunting or boring. Check out the infographic. »
3 Keynotes Just Announced for B2B Forum Online This Spring
MarketingProfs PRO event
Ready to be inspired? Don't miss Jacco van der Kooij, Wil Reynolds, and Mark Schaefer at #mpb2b this April (additional keynotes TBA soon).
Read all about them.
Profs Pick
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Your customers expect more, so you need to deliver a customer experience that's relevant and consistent. By organizing your content in a digital asset management (DAM) system, your teams are able to tell your unique story, deliver solutions, and build lasting connections with your audiences. To help you, The Widen Collective acts as the foundation of your entire content lifecycle: It helps you create meaningful, consistent brand and customer experiences. Learn how DAM can give you a competitive advantage: Download this whitepaper.
Afoot in the Neighborhood
MarketingProfs community goings-on
TODAY, in an exhilarating B2B Backstage webinar, best-selling author and marketing expert Andrew Davis will show MarketingProfs PRO members how to use the loyalty loop to drive a steady stream of highly valuable, high-margin, new business from your current clients. Hosted by Ann Handley. 75 minutes.
Interested in a rollicking live conversation about marketing writing and what's cooking at MarketingProfs? Join MarketingProfs Chief Content Officer Ann Handley and Director of Community Matt Snodgrass for The PRO Show on Wednesday, Feb. 10, in the MarketingProfs PRO Facebook Group. If you have questions or ideas and you want to bounce them off Matt and Ann, swing by!
We've just developed a Master Class to help you understand your customers better than you ever have: Customer Journey Maps for Marketers. It launches on March 9 with Certified Customer Experience Professional (CCXP) Jeannie Walters at the helm. PRO members can complete the full Master Class by joining our watch parties with live Q&A—or take the individual 10 bite-sized lessons on-demand. Or a combination of the two.
Just 8 weeks away: MarketingProfs B2B Forum Online 2021. Attendees will get access to two full days of inspirational keynotes and tactical sessions on the topics that mean the most to B2B marketers today. Check it out and sign up.
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Tips for Building Career Resilience [Infographic] »
How to Stay Relevant at Your Marketing Organization During a Recession: Christina Del Villar on Marketing Smarts [Podcast] »
News You Can Use
Updates from around the industry
Unstack Raises $3.1M in Seed Funding FinSMEs
Tealium raises $96 million to automate customer tracking on the web VentureBeat
Sage goes social with its first B2B ad campaign on TikTok TechRadar
Bally's Corporation to Acquire SportCaller, Leading Global B2B Free-to-Play Game Provider PR Newswire
B2B cloud gaming leader Gamestream partners with Deep Silver Gamasutra
Warner Joins LG Electronics USA in Senior Home Appliance B2B Sales Role PR Newswire
Orderful Selects Loren Data to Provide B2B Connectivity HeraldMailMedia.com
Upcoming Events
FEB
9
[PRO Webinar] The Loyalty Loop: How Small Things Add Up to Big Business
B2B Backstage with Andrew Davis | 75 minutes
FEB
12
[Friday Forum] Email Marketing
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16
[Webinar] Making the Boring Interesting: Perk Up Your Writing
45 minutes
FEB
18
[Webinar] 5 Webinar Rules to Break in 2021
60 minutes | sponsored by ON24
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9
[Master Class] Customer Journey Maps for Marketers
Kickoff Watch Party with Jeannie Walters
APR
7-8
[Online Event] MarketingProfs B2B Forum 2021
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