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In This Issue
+ How-To: The Market Research Survey Is Dead
+ PRO: SmartTools—Fast Marketing Plan
+ Survey Says: Long-Tail Websites Deliver Higher Ad CTRs
+ Quick Take: Three Ways to Transform Your Leads Into Sales
+ My View: Is the Web a Zero-Sum Game?
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How-To The Market Research Survey Is Dead; Long Live the Market Research Survey
By Lev Mazin
Market research surveys, though expensive and out of reach for many, have been around for ages. But there is now a revolution brewing in MR that makes it something even the smaller players can fully participate in. Read More
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PRO SmartTools: Fast Marketing Plan
You know that to succeed, you need a plan. Create one easily with SmartTools: Fast Marketing Plan—the quick-and-easy online service with a step-by-step blueprint for creating a marketing plan. Read More
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Advertisement  13 Strategies to Boost Website Conversion Rate
A 1% increase in your website conversion rate can significantly increase sales. Calculate how higher conversion could impact your sales and download Infusionsoft's guide to learn proven strategies for increasing your website conversion rate.
Survey Says
Long-Tail Websites Deliver Higher Ad CTRs
Digital marketers may be missing opportunities by focusing ad campaign spending solely on premium short-tail websites: Average click-through rates for ads placed on long-tail websites are 24% higher than those placed on short-tail sites. Read More
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Quick Take
Three Ways to Transform Your Leads Into Sales
Do you spend time and money generating leads that languish in the pipeline? Are your leads part of the 70% that never receive effective sales follow-up? Here are three ways to boost ROI on your lead-generation programs. Read More
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My View Is the Web a Zero-Sum Game?
By Matthew T. Grant
Is the Web a "winner take all" marketplace? At first glance, I would say this is more or less true. However, within certain limits the Web definitely looks very "winner take most." Read More
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@LauraVEM one approach for measuring social marketing @ https:////tinyurl.com/4zdsmla
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Forum Today's Question
By diceflores Posted 3/10 at 11:13 am EST
I am launching a group buying website named hugedeals.com. I have some ideas in mind, but I really need a great tagline. Any suggestions? Go To Question
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Mar 11
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Digital Marketing World—Measurement Free online conference
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B2B Marketing Forum 2011—Boston, MA Grab the Early Bird Rate and Save
 
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