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By Lev Mazin |
Market research surveys, though expensive and out of reach for many, have been around for ages. But there is now a revolution brewing in MR that makes it something even the smaller players can fully participate in.
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You know that to succeed, you need a plan. Create one easily with SmartTools: Fast Marketing Plan—the quick-and-easy online service with a step-by-step blueprint for creating a marketing plan.
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Long-Tail Websites Deliver Higher Ad CTRs |
Digital marketers may be missing opportunities by focusing ad campaign spending solely on premium short-tail websites: Average click-through rates for ads placed on long-tail websites are 24% higher than those placed on short-tail sites.
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Three Ways to Transform Your Leads Into Sales
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Do you spend time and money generating leads that languish in the pipeline? Are your leads part of the 70% that never receive effective sales follow-up? Here are three ways to boost ROI on your lead-generation programs.
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By Matthew T. Grant Is the Web a "winner take all" marketplace? At first glance, I would say this is more or less true. However, within certain limits the Web definitely looks very "winner take most."
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