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In This Issue
+ How-To: Facebook Marketing—Six Reasons to Approach With Caution
+ PRO: The Truth About Leads
+ Survey Says: Fortune Global 100 Social-Media Savvy, Getting Savvier
+ My View: Five Questions (and Answers) About Social Location Marketing
+ Quick Take: Harnessing the Mobile Web—Three Strategy Considerations
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Advertisement  Are you looking to surpass the challenge of channel fragmentation and move toward better personalization and interactivity? Then itís time for your Marketing Department to have fewer communications and start having more conversations. Download this white paper to learn more.
How-To Facebook Marketing: Six Reasons to Approach With Caution
By Douglas Karr
What began in a dorm room has developed into an essential business strategy. But before you jump headfirst into Facebook, consider the awesome power it wields over every account, page, and photograph. Read More
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PRO The Truth About Leads
Dan McDade shares little-known secrets that focus your lead-generation efforts, align your sales and marketing organizations, and drive revenue growth. You'll leave this seminar with 10 key steps for boosting your company's marketing performance. Join us Thursday, March 17. Read More
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Advertisement  Thereís a revolution going on in marketing today. New technologies emerge. Communication channels shift and fragment. Delivery of measurable ROI is critical. This white paper, Ten Steps to Effective Email Marketing, presents ten strategies for B2B and B2C marketers deliver integrated, measurable email marketing campaigns in the evolving online landscape.
Survey Says
Fortune Global 100 Social-Media Savvy, Getting Savvier
Twitter is emerging as the leading social platform among the world's largest corporations: 77% of the Fortune Global 100 have a Twitter account, whereas 61% have a Facebook page. Fully 25% use Twitter, Facebook, YouTube/video-sharing, and corporate blogs. Read More
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Quick Take
Harnessing the Mobile Web: Three Strategy Considerations
Soon, the mobile Web will be a vital channel for customer relationships and an integral part of marketers' mobile strategies, so long as it's used with clear purpose and relevance to customers. Here are three considerations when preparing your mobile initiative. Read More
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My View Five Questions (and Answers) About Social Location Marketing
By Ann Handley
Savvy marketers will ride the trend of social-media users' sharing their locations, and their opinion of those locations. To find out how, Ann interviews the author of Social Location Marketing: Outshining Your Competitors on Foursquare, Gowalla, Yelp & Other Location Sharing Sites. Read More
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@briansolisWelcome to the EGOsystem, population 1 billion. Exploring social hierarchy https:////bit.ly/gDBGYx #SXSW
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Forum Today's Question
By securepeo on 3/11/2011 at 12:20 AM
Due to competition (price cut) I would like to change from offering just a product to also offering a serviceówith discounted products, but also an annual service fee. Will it work? Go To Question
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Mar 17
PRO Seminar—The Truth About Leads with Dan McDade
Mar 22
FREE Seminar—Rethinking Rich Media sponsored by Limelight Networks
Mar 24
PRO Seminar—The NOW Revolution with Amber Naslund and Jay Baer
Apr 7-22
MarketingProfs University LIVE—Social Media Marketing Fast Track save $200 with code SMFAST
Apr 8
Digital Marketing World—Measurement Free online conference
Jun 13-15
B2B Marketing Forum 2011—Boston, MA Grab the Early Bird Rate and Save