MarketingProfs Today

Wednesday, March 15, 2023

📋 Table of Contents

1. The New Customer Journey: How to Reach B2B Buyers in 2023

2. How to Get SEO Right for Your SaaS Business: Three Strategic Elements

3. Tap Into Your Marketing Superpowers sponsored webinar

4. Why Tone Matters More Than Ever in Business Communication

5. Your All-Access Pass to Interactive Workshops MarketingProfs B2B Forum

6. B2B Forum: Save up to $800 MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

The New Customer Journey: How to Reach B2B Buyers in 2023
The New Customer Journey: How to Reach B2B Buyers in 2023
To keep up with evolving buyers, sellers need to better understand the new customer journey. Here's what that means in 2023. »
How to Get SEO Right for Your SaaS Business: Three Strategic Elements
How to Get SEO Right for Your SaaS Business: Three Strategic Elements
Subscription services such as SaaS companies depend on organic rankings for prospects to find them. This article breaks down good SaaS SEO into three major elements. »
sponsored webinar
Tap Into Your Marketing Superpowers
It's time to learn how to do more with less—more revenue-generating marketing activities with less time, less headcount, and less budget. Just register for this superhero-themed webinar and kick that marketing kryptonite to the curb. »
Why Tone Matters More Than Ever in Business Communication
Why Tone Matters More Than Ever in Business Communication
As teams are becoming more dispersed, the tone of written business communication is becoming increasingly important, according to recent research. Check out the study findings. »
MarketingProfs B2B Forum
Your All-Access Pass to Interactive Workshops
Content Marketing for SEO. Demand Generation. Go-to-Market Planning. Email Marketing. Marketing Strategy. Is your interest piqued? Those are the topics for the interactive workshops you can attend, live this October at our B2B Forum conference, when you get an All-Access Pass. Pick your favorite and spend a day digging in on October 4 before the full conference kicks off on October 5. Grab your early bird ticket now—prices go up in April! Pick your workshop now. »
B2B Forum: Save up to $800
MarketingProfs B2B Forum
Actionable advice! Inspirational instruction! Get two days packed with engaging sessions, community networking, and unexpected shenanigans at B2B Forum in Boston, Oct 4-6. Save $600 off the standard rate today—or $800 when you add an optional workshop.
Invest in B2B Forum now
Afoot in the Neighborhood
MarketingProfs community goings-on
It's time to shake it like a MarketingProfs PRO! This spring, join us for Shakeup B2B: a full-day online conference, plus exclusive pre-conference activities such as one-on-one Ask an Expert sessions and speaker-led topical networking discussions. And these aren't just any presentations—these are bold, future-thinking, rule-breaking ideas. Because to succeed in 2023, you need to shake things up. Register now!
Do you have a PRO subscription? Do you want to cheer on and connect with other PRO marketers? Of course you do. It's time to join the brand-new MarketingProfs PRO Slack community! When you sign in on our site as a PRO member, look for the popup in the lower right of your screen and click the link. We're waiting to say hello!
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast. But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on YouTube and LinkedIn!
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
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News You Can Use
Updates from around the industry
6sense Unveils Revolutionary AI-Powered Revenue Creation Technology Business Wire
Intelligent Relations' AI-powered PR Platform Levels the Media Playing Field for Small Businesses and Startups Yahoo Finance
Outward Media Announces New B2B Marketing Database Milestone With 117 Million Contacts Now Available PRWeb
ON24 Appoints Customer Success Leader Teresa Anania to Board of Directors Business Wire
Weavr Acquires Comma to Combine Embedded Finance and Open Banking FinTech Global
Product Management University Launches Customer Outcome Framework for Product Management, Product Marketing, Sales, and Customer Success PRWeb
Upcoming Events
How Marketing Teams Can Tap Into Their Superpowers
45-minute webinar | sponsored by Act-On
Marketing Ops: The Oxygen You Need for Scalable, Sustainable Growth
45-minute webinar | featuring Laura Patterson
B2B Storytelling for Humans: Stories That Inspire Buyers to Action
2-hour Master Class Watch Party—LIVE with Ekaterina Walter
Shakeup B2B—online event exclusively for MarketingProfs PRO members looking to shake up their companies and careers
Main Conference April 13 | Workshops April 11–12

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