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In This Issue
+ How-To: Need a Brilliant Brand Strategy? Go See a Movie
+ PRO: Research to Improve Your Facebook Marketing
+ Survey Says: Nearly Half of Tweets Sent via Third-Party Apps
+ Quick Take: Five Tips for Turning a B2B Purchase Into a Relationship
+ My View: Strengthen Your Customers' Experience Using Social Media
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Advertisement  Are you looking to surpass the challenge of channel fragmentation and move toward better personalization and interactivity? Then it’s time for your Marketing Department to have fewer communications and start having more conversations. Download this white paper to learn more.
How-To Need a Brilliant Brand Strategy? Go See a Movie
By Duke Greenhill
Filmmakers and marketers migrate toward one another because the key to their success is the same: story. Learn how Apple successfully created an emotional bond with its customers that transcends commerce and lives on. Read More
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PRO Research to Improve Your Facebook Marketing
Get the research insights you need to create successful Facebook campaigns. Learn who's on Facebook, what they're doing, and how best to reach them. Read More
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Advertisement  There’s a revolution going on in marketing today. New technologies emerge. Communication channels shift and fragment. Delivery of measurable ROI is critical. This white paper, Ten Steps to Effective Email Marketing, presents ten strategies for B2B and B2C marketers deliver integrated, measurable email marketing campaigns in the evolving online landscape.
Survey Says
Nearly Half of Tweets Sent via Third-Party Apps
Among a sample of 25 million tweets posted on March 11, 2011, some 42% were sent via third-party clients—roughly four times the average level implied by Twitter, according to a new report. Read More
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Quick Take
Five Tips for Turning a B2B Purchase Into a Relationship
What's the best way to reassure—but not annoy—a new B2B client? Here are five tips on how to reinforce a purchase decision and spawn a lifelong relationship with new clients. Read More
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My View It's Not All About You: How to Strengthen Your Customers' Experience
By Linda Ireland
As marketers, you know customer experience matters. It matters for satisfaction, advocacy, and getting results. Let's look at four key social media platforms and how to use them to strengthen your customers' experience. Read More
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ReTweet This
@brant_kelsey "In Bed" photo tagger. Refreshing to see a stuffy brand have a sense of humor. Great Idea. https:////t.co/gL0YHrR #mobile
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Forum Today's Question
By melissa.paulik on 3/15/2011 at 10:15 PM
Some niche keywords in my industry have hundreds of thousands of competing pages. If I optimize for those terms, will I appear on page one/two of search results? Go To Question
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Mar 22
 FREE Seminar—Rethinking Rich Media sponsored by Limelight Networks
Mar 24
 PRO Seminar—The NOW Revolution with Amber Naslund and Jay Baer
Apr 7
 MPU Seminar—11 Digital Trends to Watch in 2011 with Steve Rubel
Apr 7-22
 MarketingProfs University LIVE—Social Media Marketing Fast Track save $200 with code SMFAST
Apr 8
 Digital Marketing World—Measurement Free online conference
Jun 13-15
 B2B Marketing Forum 2011—Boston, MA Grab the Early Bird Rate and Save
 
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