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In This Issue
+ How-To: Top 10 Content Marketing Mistakes & How to Correct Them (Part 2)
+ Survey Says: Email Volume Up; Opens Highest on Saturdays, Sundays
+ PRO Take 10: How to Motivate Your Customers to Take Action
+ Quick Take: Data-Rich and Insight-Poor [Infographic]
+ My View: SXSW Interactive 2013: Six Takeaways for Marketers
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How-To Top 10 Content Marketing Strategy Mistakes, and How to Correct Them (Part 2 of 3)
By Tommy Walker
Does your content sound like everyone else's? Did you do any research before producing your content? Do you always use the same media format? And do you tailor your content according to venue and audience? Read More
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PRO Take 10: How to Motivate Your Customers to Take Action
In just 10 minutes, you'll learn how to communicate with your customers and motivate them to take action. You'll walk away with several ideas for increasing your chances of getting a fantastic response. Read More
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Survey Says
Email Volume Up 5%; Opens Highest on Saturdays, Sundays
By Lenna Garibian
Email volume increased 5.4% in Q4 of 2012 vs. the same period a year earlier, though growth varied dramatically by industry. Also, on average, open rates were highest on Saturdays and Sundays, according to a benchmark report. Read More
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Quick Take
Data-Rich and Insight-Poor [Infographic]
By Verónica Maria Jarski
To find out how businesses are handling the deluge of information that's become available to them, Infogroup Targeting Solutions and Yesmail Interactive sponsored a study, then produced an infographic to highlight some findings. Read More
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My View SXSW Interactive 2013: Six Takeaways for Marketers
By Kerry O'Shea Gorgone
Didn't get to attend this year's South by Southwest (SXSW) Interactive Festival? I braved long lines to sit at the best sessions and compiled the top takeaways for marketers who couldn't make the trek. Read More
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