MarketingProfs B2B Forum is going virtual... with a twist. Donít miss it.

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!

Take 10: How to Motivate Your Customers to Take Action

Ruth P. Stevens
Fri., Mar 15, 2013 11:00:00 AM
10 minutes

The way you communicate with your customers (and prospects) plays a big role in how they respond. The right messaging can turn them on, turn them off, make them customers for life, or even drive them away.

In just 10 minutes, you'll learn how to communicate best with your customers and motivate them to take action. We'll drill down on several key elements of communication so you can understand the function and importance of each. In addition, you'll walk away with several ideas for increasing your chances of getting a fantastic response.


Ruth P. Stevens is a customer acquisition and retention consultant. She teaches marketing at Columbia Business School and is also a guest blogger at and Biznology. She is past chair of the DMA Business-to-Business Council, and past president of the Direct Marketing Club of New York. Crain's BtoB Magazine named her one of the 100 Most Influential People in Business Marketing. Ruth is the author of Maximizing Lead Generation: The Complete Guide for B2B Marketers and currently serves as a director of Edmund Optics, Inc., the HIMMS Media Group, and the Business Information Industry Association.

Who Should Attend?

If you're looking to communicate more effectively with your customers, this Take 10 is for you!

What Will You Learn?

  • The three key elements of motivational communication
  • The difference between brand advertising and direct response advertising
  • Tips and ideas that can enhance your chances of getting a positive response

About our Take 10 Program

In just 10 minutes, each Take 10 video tutorial features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 tutorials using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

Register Now!

You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!