MarketingProfs Today
Together with branded podcast agency Quill

Wednesday, March 22, 2023

📋 Table of Contents

1. How to Market Your Agency During a Recession

2. How Promotional Should Marketing Content Be?

3. Find Your Audience and Optimize Your Budget: How Programmatic Advertising Can Help sponsored webinar

4. Speed It Up: What Frustrates Business Website Visitors

5. Your Ticket to Marketing Greatness MarketingProfs B2B Forum

6. Recharge the Team MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

How to Market Your Agency During a Recession
How to Market Your Agency During a Recession
When the economy tanks, companies often cancel outsourced creative and try to do everything in-house. Get tips on how to market your agency and make the best of an economic downturn. »
The Power of Audio: Branded Podcasts Are Essential to Content Strategies
The Power of Audio: Branded Podcasts Are Essential to Content Strategies
Podcasts have grown to be pivotal players in a brand's content strategy. Giving marketers the opportunity to tell their brand story, boost awareness, establish credibility, connect with new and existing audiences, and overall, drive measurable results. Discover how to harness the power of branded podcasts. »
How Promotional Should Marketing Content Be?
How Promotional Should Marketing Content Be?
Most long-form content is meant to help readers and prospects solve a problem, and it's best not to oversell your brand when creating it. But when should you start slipping in mentions of your solution? When is it time to get promotional? »
sponsored webinar
Find Your Audience and Optimize Your Budget: How Programmatic Advertising Can Help
Buying, managing, and optimizing digital ads drains time and resources that would be better spent coming up with brilliant campaigns. Join us for this free webinar to learn how programmatic advertising can help you deliver the right message at the right time, to a more precise audience. »
Speed It Up: What Frustrates Business Website Visitors
Speed It Up: What Frustrates Business Website Visitors
Visitors to business websites encounter frustrations such as slow load speeds and nonresponsive elements in more than a third of their sessions, according to recent research. Check out the study findings. »
MarketingProfs B2B Forum
Your Ticket to Marketing Greatness
Workshops. Keynotes. Sessions. Roundtables. One-on-one consults. Super-awesome swag. SHENANIGANS! Get all that and more when you join us in person as an All-Access VIP for our B2B Forum this October in beautiful Boston! Hurry—prices increase in April. Register today! »
Recharge the Team
MarketingProfs B2B Forum
Is your team's energy wearing a bit thin? B2B marketers feel energized to do their best work after "very effective" training, recent research found. And what's more effective than a hands-on workshop at B2B Forum in Boston, Oct 4-6? Workshop-included All-Access Passes are available now!
Check out the workshops
Profs Picks
Does your brand have a podcast? Do you know if it's creating impactful results? With audio, it can be challenging to measure performance, we know. But now, brands can gain insight into which companies are listening to their show and boost lead generation efforts with the launch of B2B Analytics by CoHost, a podcast analytics and audience insights platform. CoHost was built by production agency Quill to serve brands and agencies that podcast. Start measuring the impact of your B2B podcast and validate ROI. Learn more here.
Afoot in the Neighborhood
MarketingProfs community goings-on
It's time to shake it like a MarketingProfs PRO! This spring, join us for Shakeup B2B: a full-day online conference, plus exclusive pre-conference activities such as one-on-one Ask an Expert sessions and speaker-led topical networking discussions. And these aren't just any presentations—these are bold, future-thinking, rule-breaking ideas. Because to succeed in 2023, you need to shake things up. Register now!
Do you have a PRO subscription? Do you want to cheer on and connect with other PRO marketers? Of course you do. It's time to join the brand-new MarketingProfs PRO Slack community! When you sign in on our site as a PRO member, look for the popup in the lower right of your screen and click the link. We're waiting to say hello!
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast. But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on YouTube and LinkedIn!
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
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News You Can Use
Updates from around the industry
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