Content strategies tend to fall into one of two main buckets: publication or library. That's according to an article written several years ago by strategist Jimmy Daly.
A publication strategy seeks to build an audience of repeat visitors by focusing on news and trends, whereas a library strategy seeks to attract those looking for specific information by focusing on how-to content.
An infographic (below) from Orbit Media Studios expands on the thesis and delves into the details of the two strategies.
It covers the differences between publication and library strategies in areas such as timelines and topics, and it looks at how to succeed with each approach.
Check out the infographic:
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