Avoid Wasting Your Ad Budget on the Wrong Audience: Getting Started With Programmatic Advertising

Programmatic advertising is changing the way we purchase online ads, but marketers have some questions...

What exactly IS programmatic advertising?

Can it free up some of my time so I can get out of the digital ad weeds?

How easy is it to use programmatic ad technology?

Join us to uncover how programmatic can help you deliver the right message at the right time, to a more precise audience—at scale.

You'll learn:

  • The fundamentals of programmatic campaign planning
  • Examples of high-performing advertising creative
  • Key points to consider when crafting your programmatic strategies


Amika Evans

Amika Evans brings nearly 15 years of experience in media to StackAdapt as director of sales. She helps clients like Zeno Group and The Harold Group exceed programmatic advertising goals through the use of a multichannel strategy and cutting-edge channels.


Sponsored by StackAdapt
StackAdapt is a self-serve, state-of-the-art programmatic advertising platform used by ad buyers to plan, execute, and manage data-driven digital advertising campaigns across all devices, inventory, and publisher partners.
Rate this


  • Date: On-Demand — Access anytime!
  • Length: 45 minutes
  • Presenter: Amika Evans
  • Sponsor: StackAdapt
  • Topic: Advertising & Promotions, Martech
  • Price: $0


Already a MarketingProfs subscriber? Sign in to make registration easier.
Already registered? Sign in to continue.


By registering for this Sponsored Webinar, I agree to become a MarketingProfs subscriber (if I'm not one already) and receive editorial and marketing emails. I can change my email preferences at any time on the My Account page or unsubscribe using the link at the bottom of any email.

I've read and agree to all the Terms of Use and understand the Privacy Policy.

Please check the box to continue.