MarketingProfs Today
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Thursday, March 23, 2023

📋 Table of Contents

1. Digging in the Wrong Place: Misunderstanding Where SaaS Growth Comes From (Article 1 of 3)

2. The Mechanics of Running a Content-First B2B Marketing Department

3. Find Your Audience and Optimize Your Budget: How Programmatic Advertising Can Help sponsored webinar

4. A Guide to Growth Hacking for Small Businesses

5. Your Ticket to Marketing Greatness MarketingProfs B2B Forum

6. Better Segmenting, Better Results MarketingProfs Working Webinar Series

Scroll down for more, including industry news, community goings-on, and other useful resources.

Digging in the Wrong Place: Misunderstanding Where SaaS Growth Comes From (Article 1 of 3)
article
Digging in the Wrong Place: Misunderstanding Where SaaS Growth Comes From (Article 1 of 3)
SaaS companies grow fast. At first, the growth originates from winning deals. But over time, most of the growth comes from somewhere else. »
The Power of Audio: Branded Podcasts Are Essential to Content Strategies
sponsored
The Power of Audio: Branded Podcasts Are Essential to Content Strategies
Podcasts have grown to be pivotal players in a brand's content strategy. Giving marketers the opportunity to tell their brand story, boost awareness, establish credibility, connect with new and existing audiences, and overall, drive measurable results. Discover how to harness the power of branded podcasts. »
The Mechanics of Running a Content-First B2B Marketing Department
podcast
The Mechanics of Running a Content-First B2B Marketing Department
Host George B. Thomas and content expert Joe Pulizzi talk about why content strategy requires patience and consistency, what the difference is between epic and mediocre content, and why content marketers need to start thinking like publishers. Read more and listen in. »
sponsored webinar
Find Your Audience and Optimize Your Budget: How Programmatic Advertising Can Help
Buying, managing, and optimizing digital ads drains time and resources that would be better spent coming up with brilliant campaigns. Join us for this free webinar to learn how programmatic advertising can help you deliver the right message at the right time, to a more precise audience. »
A Guide to Growth Hacking for Small Businesses
infographic
A Guide to Growth Hacking for Small Businesses
Growth hacking sounds great in theory for a small business. But what does it actually mean, and how can it help you scale efficiently? This infographic provides a guide to getting started. Check out the infographic. »
MarketingProfs B2B Forum
Your Ticket to Marketing Greatness
Workshops. Keynotes. Sessions. Roundtables. One-on-one consults. Super-awesome swag. SHENANIGANS! Get all that and more when you join us in person as an All-Access VIP for our B2B Forum this October in beautiful Boston! Hurry—prices increase in April. Register today! »
Better Segmenting, Better Results
MarketingProfs Working Webinar Series
Deliver relevant info to the people that need it with B2B buyer personas. Ardath Albee hosts the on-demand Working Webinar Series, Building and Using B2B Buyer Personas to Grow Revenue. During four one-hour sessions, you'll create your buyer personas and discover how to use them to keep the sales pipeline full.
Better results with buyer personas
Profs Picks
sponsored
Does your brand have a podcast? Do you know if it's creating impactful results? With audio, it can be challenging to measure performance, we know. But now, brands can gain insight into which companies are listening to their show and boost lead generation efforts with the launch of B2B Analytics by CoHost, a podcast analytics and audience insights platform. CoHost was built by production agency Quill to serve brands and agencies that podcast. Start measuring the impact of your B2B podcast and validate ROI. Learn more here.
Afoot in the Neighborhood
MarketingProfs community goings-on
It's time to shake it like a MarketingProfs PRO! This spring, join us for Shakeup B2B: a full-day online conference, plus exclusive pre-conference activities such as one-on-one Ask an Expert sessions and speaker-led topical networking discussions. And these aren't just any presentations—these are bold, future-thinking, rule-breaking ideas. Because to succeed in 2023, you need to shake things up. Register now!
Do you have a PRO subscription? Do you want to cheer on and connect with other PRO marketers? Of course you do. It's time to join the brand-new MarketingProfs PRO Slack community! When you sign in on our site as a PRO member, look for the popup in the lower right of your screen and click the link. We're waiting to say hello!
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast. But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on YouTube and LinkedIn!
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
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News You Can Use
Updates from around the industry
Google Rolls Out Its Bard Chatbot to Battle ChatGPT WIRED
ON24 Scales Digital Engagement for Adobe Experience Cloud Customers Business Wire
LinkedIn Releases New Pages Features for B2B Marketers MarTech
SAP Fioneer Launches B2B Embedded Finance Platform The Paypers
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