MarketingProfs Today

Wednesday, March 24, 2021

📋 Table of Contents

1/ Account-Based Marketing: A Key B2B Marketing Strategy

2/ 10 Tips for Boosting Employee Engagement and Creating a Happy Workplace

3/ Demand Generation: A Doubleheader Event MarketingProfs event

4/ How Common Is Digital Marketing Fraud?

5/ Rejuvenate Your Marketing This April 7-8 MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

Account-Based Marketing: A Key B2B Marketing Strategy
MarketingProfs article
Account-Based Marketing: A Key B2B Marketing Strategy
Account-based marketing is a major trend in B2B marketing. Many marketers have secured funds for it in their 2021 budgets. But what does ABM actually mean, and what is it good for? Find out here. »
10 Tips for Boosting Employee Engagement and Creating a Happy Workplace
MarketingProfs article
10 Tips for Boosting Employee Engagement and Creating a Happy Workplace
Happy and engaged employees are more creative, innovative, and dedicated than their unhappy counterparts. They're also more likely to stick around long-term. Here are 10 things you can do to keep them engaged. »
MarketingProfs event
Demand Generation: A Doubleheader Event
Can your demand-gen program keep up with your increasingly savvy audiences? Demand gen is a critical, ever-evolving discipline. In these two sessions, learn how to build a solid foundation for your program and use integrated—digital and direct—demand generation to close deals. Join us. »
How Common Is Digital Marketing Fraud?
How Common Is Digital Marketing Fraud?
Nearly two-thirds of marketers say in the previous year their firm experienced some kind of digital marketing fraud, such as bots' clicking on ads or filling out lead generation forms. Check out findings from this study. »
Rejuvenate Your Marketing This April 7-8
MarketingProfs B2B Forum
Could you and your marketing use a little pick-me-up? Join us for B2B Forum for two days of inspiration and insights guaranteed to give you the creative boost you're looking for.
Register today.
Afoot in the Neighborhood
MarketingProfs community goings-on
Only two weeks away! MarketingProfs B2B Forum Online 2021. Attendees will get access to two full days of inspirational keynotes and dozens of tactical sessions on the topics that mean the most to B2B marketers today. Check it out and sign up.
Could your friends or colleagues benefit from the informative how-to marketing articles, webinars, research, infographics, and other marketing resources you take advantage of at MarketingProfs? Help out your colleagues: Let them know that they can sign up to this newsletter for great advice, tips, and tactics. Use your personal referral link at the bottom of this newsletter (see the big blue box). And check out what's in it for you!
Whether you're planning content, advertising, webinars, or all the other ways to generate leads for your sales team, it pays to plan ahead. Budgets are tight, so you gotta be efficient and do the job right the first time. Download our best-practices guide for busy marketers to learn how to focus your email copy and design to maximize engagement, create a good landing page for a digital ad, make your content syndication irresistible, follow up with webinar leads, and more!
We've just launched a suite of B2B consulting and content services—called MarketingProfs DNA (Defensible Net Advantage)—that are aligned with core marketing disciplines: positioning and messaging, customer experience, and demand generation. They're especially designed for marketers who have strategic work to do but don't have the time or team to ensure success. See how we can help.
Our new Master Class is designed to help you understand your customers better than you ever have. Customer Journey Maps for Marketers launched this month with Certified Customer Experience Professional (CCXP) Jeannie Walters at the helm. PRO members can access all 10 bite-sized lessons on-demand.
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News You Can Use
Updates from around the industry
After Its Near-Death Experience, AR Pioneer Blippar Is Back With $5M in Funding and a B2B Model TechCrunch
Language I/O Raises $5 Million; Female Co-Founders Position for Expansion With Venture Capital Funding and Innovative Software Solution The Street
ECHO Partners With Sapiens to Offer Complete Digital Payment Solution for Insurance Carriers Business Wire
Groundbreaking 'Un-Webinar' Series Brings Sports Talk Vibe to Debate B2B E-Commerce's Hottest Topics The Street
Fulcrum Equity Partners Closes Oversubscribed Growth Fund IV at $275M Business Wire
LOGIX’s Business Voice Cloud Now Integrates With Microsoft Teams for Improved Collaboration and Productivity Business Wire
Upcoming Events
[Doubleheader Event] Demand Generation
90 minutes | sponsored by Sendoso
[Webinar] How to Build and Lead an Adaptable Marketing Team
45 minutes | sponsored by Robert Half
[Webinar] Top 3 Ways Customer-Preference Management Can Help B2B Marketers
60 minutes | sponsored by OneTrust
[Online Event] MarketingProfs B2B Forum 2021
35+ sessions, 5 keynotes + a full year of learning with PRO

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