MarketingProfs DNA | Demand
Super-charge your demand generation with content and automation based on behavioral marketing

Automation Journey Mapping, Content Plans, Content Frameworks (or Creation), and Automation Execution from the Company that Wrote the Books on Content

Demand Generation often involves massive amounts of activity, content, and measurement without accounting for how our buyers make purchase decisions. This leads to a very busy marketing team that is unsure which activities will have the most impact.

What if you could create an automation journey that:

  • Produces more leads with less effort
  • Leads to higher conversion rates
  • Creates better retention, purchase prices, and happier customers

With MarketingProfs DNA (Defensible Net Advantage) Demand, you can.

Perfect Your Automation Journey

MarketingProfs DNA | Demand connects data, behavioral science, and your goals to create content and automation for the perfect marketing and sales pipeline.

Understand and Leverage Human Behavior

Hack your buyers brain through data-driven insight into their problems. Blend in your goals and objectives for a unique experience driven by neuroscience.

Create Automation Journeys Based on a World-class Framework

Design your bespoke automation journey and content plan within a world-class framework. We identify how you'll enhance your Attract, Engage, Sell, and Wow strategies for simple, yet effective marketing automation.

Execute with Data-led, SEO Rich Content

Create content that drives conversions and conversations. We can create it for you or help you create it yourself.

MarketingProfs DNA | Demand

If you're a marketer who has a strong content creation team:
This package includes automation journey mapping consulting sessions and bespoke templates for your team to execute against. However, because we want to ensure that the work gets done, we have 2x a month calls with your team to ensure their accountability, answer questions, and provide feedback on content.

Project duration: 6 months

What you're buying:

  • 2 automation journey mapping consulting sessions (virtual and each typically 3-5 hours in length)
  • An automation journey map for one target audience
  • A content plan
  • Bespoke templates
  • 10 calls to ensure quality and accountability on your team.

If you're a marketer who also needs help with content:
This package includes automation journey mapping consulting sessions and demand generation content that your team can execute against.

Project duration: 6 months

What you're buying:

  • 2 automation journey mapping consulting sessions (virtual and each typically 3-5 hours in length)
  • An automation journey map for one target audience
  • A content plan
  • 2 lead magnets [a lead magnet is a piece of content (e.g., e-book, buyers guide, etc.) and an email nurture series]
  • A welcome email series (typically 3-5 emails)
  • Three sales emails

If you're a marketer who has a small team:
This package includes automation journey mapping consulting sessions and demand generation content that we put into your automation system for you. We are technology agnostic and have deep expertise in almost every marketing automation system on the planet.

Project duration: 6 months

What you're buying:

  • 2 automation journey mapping consulting sessions (virtual and each typically 3-5 hours in length)
  • An automation journey map for one target audience
  • A content plan
  • 2 lead magnets [a lead magnet is a piece of content (e.g., e-book, buyers guide, etc.) and an email nurture series]
  • Lead magnet setup in your marketing automation platform
  • A welcome email series (typically 3-5 emails)
  • Three sales emails

All of these services are also available as a multi-year subscription with automation journey maps and content plans revisited every 18 months and (if applicable) 4 lead magnets per year.

Debbie MacInnis

About Our Practice Lead

Kenda Macdonald majored in forensic psychology and worked in marketing automation. She noticed that marketers weren't designing customer journeys based on consumer behavior. Kenda knows there is a treasure trove of information out there, waiting to be useful to businesses that are striving for the best for their customers. Kenda is an international public speaker, a multi award-winning businesswoman, the author of the best-selling book Hack the Buyer Brain and the founder of the worlds only behavioral marketing automation agency. Kenda has combined her psychology and marketing proficiency into a framework for demand generation that gets better results.

Get the Answers to Your Most Pressing Questions

Don't like forms? No problem. Contact Tyler McDonald at 925-588-4837 or tylerm@marketingprofs.com.







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