Demand Generation often involves massive amounts of activity, content, and measurement without accounting for how our buyers make purchase decisions. This leads to a very busy marketing team that is unsure which activities will have the most impact.
What if you could create an automation journey that:
With MarketingProfs DNA (Defensible Net Advantage) Demand, you can.
MarketingProfs DNA | Demand connects data, behavioral science, and your goals to create content and automation for the perfect marketing and sales pipeline.
Hack your buyers brain through data-driven insight into their problems. Blend in your goals and objectives for a unique experience driven by neuroscience.
Design your bespoke automation journey and content plan within a world-class framework. We identify how you'll enhance your Attract, Engage, Sell, and Wow strategies for simple, yet effective marketing automation.
Create content that drives conversions and conversations. We can create it for you or help you create it yourself.
Kenda Macdonald majored in forensic psychology and worked in marketing automation. She noticed that marketers weren't designing customer journeys based on consumer behavior. Kenda knows there is a treasure trove of information out there, waiting to be useful to businesses that are striving for the best for their customers. Kenda is an international public speaker, a multi award-winning businesswoman, the author of the best-selling book Hack the Buyer Brain and the founder of the worlds only behavioral marketing automation agency. Kenda has combined her psychology and marketing proficiency into a framework for demand generation that gets better results.