MarketingProfs DNA | Experience
CX consulting aligned to your customers AND your business goals

Customer Experience Consulting Centered Around Your Business

Everybody knows that the best CX companies in the world improve sales, retention and brand admiration. However, there is no consistent definition of CX. We do know this: happy customers require 12 great interactions for every bad one. The leaders in experience deliver 22:1. Even the laggards deliver 3:1.

What if you could create a customer experience that:

  • Improves your sales, retention and loyalty
  • Moves you from collecting data to taking action
  • Creates an experience culture throughout your organization

With MarketingProfs DNA (Defensible Net Advantage) Experience, you can.

Actionable Experience Aligned to Your Business

MarketingProfs DNA | Experience aligns your people and your business to your customer experience using world-class frameworks that improve retention and brand loyalty.

Go Beyond Data

We teach organizations how to mobilize experience. Move beyond data and understand what actions to take.

Know Your CX Mission

Our workshops help you define a CX mission and clarify success in a way that's aligned to your business goals and CX best practices.

Bring Experience Alive

We partner with you to shift your culture and get your entire company understanding what you expect from your customer experience.

MarketingProfs DNA | Experience

If you're responsible for a solid CX foundation across your organization:
Through a series of workshops based on world-class frameworks, we help you have "CX Liftoff". Define your CX mission and align the organization around it. Develop a CX success statement aligned to real business goals.

Project duration: 3 months

What you're buying:

  • A CX Mission Workshop with pre-work for up to 20 cross-departmental people (virtual or in-person)
  • A CX Success Statement Workshop with pre-work for your team that's accountable for business goals (virtual—usually up to 10 people)
  • A CX Mission Statement that serves as your north star. Help your teams confidently make customer-centric decisions
  • A CX Success Statement to break out of the CX bubble and support larger organizational and leadership goals
  • Workbooks, supporting materials, and homework

And if you want to go further, we can add a workshop that will create 3 of your SMIRC Goals (Social, Measurable, Inspirational, Relevant, and Contextual) and teach you how to develop as many as you need.

If you're a CX Leader Who Wants to Create a CX Culture:
Let us partner with you to drive accountability, excitement, and action throughout your organization. We can help you reinforce your CX ideas and themes and guide you on best practices.

Project duration: 12 months

What you're buying:

  • 12 month internal communications editorial calendar
  • Monthly content (blurbs and bullets for your comms team to use)
  • 2 videos
  • Templates and ideas for internal exercises and activities
  • Quarterly calls to provide accountability and feedback on past and upcoming communications and activities. This creates a feedback loop between your team and our experts.
Debbie MacInnis

About Our Practice Lead

For more than 20 years, Jeannie Walters (CCXP) has had one mission: To Create Fewer Ruined Days for Customers™. She has helped more than 100 organizations in industries such as financial services, health and wellness and technology achieve that mission. Jeannie is a founding member of Customer Experience Professionals Association (CXPA) and the Founder of Experience Investigators, a global Customer Experience consulting firm.

Get the Answers to Your Most Pressing Questions

Don't like forms? No problem. Contact Tyler McDonald at 925-588-4837 or tylerm@marketingprofs.com.







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