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MarketingProfs
Mar 25, 2016 Vol. 15, No. 59
In this issue
1. How-To: Sales and Marketing in an 'As a Service' Economy
2. #SocialSkim: Are 'Bots' About to Replace Apps? Plus 13 More Stories in This Week's Roundup
3.  PRO  Toolkit: Email Campaign Planner
4. My View: Your Website Should Support a Lot More Languages Than You Think It Should
5. Survey Says: The Most Popular Messaging Apps With Young Consumers
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Advertisement   Goodbye, guesswork. Hello, money. With Multivariate Testing in MailChimp Pro, you can create and test up to 8 different versions of your email campaigns. When your customers choose the winner, you sell more stuff. Learn more about MailChimp Pro.
 
How-To
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Sales and Marketing in an 'As a Service' Economy
By Marcel Florez
How can a vendor—an outsider—drive adoption for its solutions inside a client organization? Sales and marketing professionals are now the owners of accounts before, during, and after implementation. Read More
FOR  PRO  Members
Today's PRO Item
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Toolkit: Email Campaign Planner
This tool provides you with step-by-step instructions for creating email campaigns that deliver the results you need. You'll be able to define your campaign goals, set a budget, segment your list, create compelling calls to action, and evaluate your results. Read More
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Advertisement  Introducing MailChimp Pro. MailChimp Pro is the only email marketing platform with true Multivariate Testing. Learn more about MailChimp Pro.
 
Survey Says
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The Most Popular Messaging Apps With Young Consumers
By Ayaz Nanji
Snapchat has the youngest audience by far of any major messaging app, according to recent data from GlobalWebIndex. Read More
Quick Take
#SocialSkim: Are 'Bots' About to Replace Apps? Plus 13 More Stories in This Week's Roundup
By Christian Neri
Find out how "bots" will revolutionize social, and read all about how Facebook, Twitter, and Pinterest plan to dive deeper into video. Also: whether Twitter will change its character limit, why first impressions in B2B hinge on social, and how to make your brand a star on Tumblr. Read More
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My View
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Your Website Should Support a Lot More Languages Than You Think It Should
By John Yunker
Just 15 years ago, a website was considered "global" if it supported five languages. Today, the average global website supports 30. Should yours? Read More

event calendar

Mar 29
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