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In This Issue
+ How-To: Top 10 Content Marketing Mistakes & How to Correct Them (Part 3 )
+ Podcast: Content, Customer-Centricity, and Data: Acxiom's Tim Suther
+ Quick Take: How (and Why) to ID and Duck Wimpy Writers: 18 Telltales
+ PRO: How-To Guide: The ABC's of SEO
+ Survey Says: Local Marketing: Promotions Spend Surges, Advertising Slips
+ My View: Fighting the Lead Generation Battle With Big Data
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How-To Top 10 Content Marketing Strategy Mistakes, and How to Correct Them (Part 3 of 3)
By Tommy Walker
In the final installment of this series, we cover three mistakes: Your content doesn't tell a story; your content never leaves home; and your content never grows up. Read More
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Podcast Content, Customer-Centricity, and the Power of Data: Acxiom's Tim Suther on Marketing Smarts
By Matthew Grant
This week's guest is Tim Suther, chief marketing and strategy officer for Acxiom, which Tim calls "the original Big Data company." FRONTLINE called it "one of the biggest companies you've never heard of." Read More
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PRO How-To Guide: The ABC's of SEO
Much has changed in recent years with regard to SEO and the process of earning top rank. This 38-page guide will bring you up to speed in no time. Learn which keywords you should target, how to climb to the top in search engine results, and what you can do to get started today! Read More
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Advertisement  Are people talking about you? Learn how to make your brand the most talked about in its category at WOMM-U, May 20-22 in Chicago. Learn how to develop the best content, create a winning plan, prove your ROI and increase engagement with your fans as well as grow your sales! Register for WOMM-U!
Survey Says
Local Marketing: Promotions Spending Surges as Advertising Slips
By Lenna Garibian
In 2007, local business spent 10% more on advertising than they did on promotions (e.g., coupons, discounts, and promotional products); however, in 2012, they spent a stunning 81% more on promotions, according to a new report. The key to that change is digital promotions. Read More
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Quick Take
How (and Why) to ID and Duck Wimpy Web Writers:18 Telltale Signs
By Barry Feldman
Many will claim to offer you the skills you need to create outstanding content, but few will have the skills to help you rise above the content jungle that is today's Web. This article and embedded slide deck will help you weed out the wimpy. Read More
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My View Fighting the Lead Generation Battle With Big Data
By Amanda Maksymiw
Lead generation is one of the top challenges dividing sales and marketing organizations and leaving revenue goals in danger. So, let's take a deeper look at the battle over lead generation. Read More
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