<title>MarketingProfs Today: Survival of the Fittest CMOs

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	How-To: Thriving in the Wild—Survival of the Fittest CMOs
	Slide Show: Four Rules for Creating Insightful Buyer Personas
	PRO Take 10: How to Fascinate People With 7 Key Triggers
	Survey Says: B2Bs Gain More Leads via Social Media Than Peers
	Quick Take: Five Ways to Permanently Defeat Writer's Block
	My View: Smart Marketers in Seattle (Event Highlights)

Tired of stressing out over copywriting and editing? Check out MPU: Marketing Writing Bootcamp and make your writing sizzle for print, email, online, social, and more! Broadcasting live from May 10-23 with recordings available for a year. Save $200 when you use code WORDS.

Thriving in the Wild: Survival of the Fittest CMOs

By Rich Beatty

Once focused on defending their turf and justifying their domain, CMOs have evolved and now drive business value. They've morphed into a "super-species": Marketing's CEO. Learn five survival principles for today's CMO. Read More

Four Rules for Creating Insightful Buyer Personas [Slide Show]

By Christian Gulliksen

Though buyer personas loaded with biographical detail might help salespeople manage relationships, they don't really help marketers segment and target B2B leads. To get the most marketing bang from your buyer-persona buck, buyer personas must do four things. Read More

Take 10 Author Series: How to Fascinate People With 7 Key Triggers

Keynote speaker Sally Hogshead explains how people and brands become fascinating. Along the way, she discusses how to capitalize on your unique competitive advantage and identify your most fascinating trait. Read More

This Friday, MarketingProfs' SocialTech Online is LIVE! Watch live streaming video of all 12 B2B social media marketing conference sessions as they happen and participate in presenter Q&A on March 30. Or, view (or review) recordings on-demand through June 30. Price: just $99. Register now.

Top B2B Firms Gaining 230% More Leads via Social Media Than Peers

Best-in-Class B2B companies generate on average 17% of their leads from social media channels, roughly 230% more marketing-generated leads than other companies (5%). Read More

Five Ways to Permanently Defeat Writer's Block

A blank page is the archenemy of anyone suffering from writer's block. What can fill that empty space and rid you of the frustration and panic? A go-to list of useful content topics that can help you win that battle when it arises. Read More

Smart Marketers in Seattle: Highlights From the MarketingProfs Road Show

By Verónica Maria Jarski

Last night, MarketingProfs kicked off its Smart Marketers Tour 2012 with an event at the Seattle Art Museum with special guests Ian Lurie and Geoff Livingston. Here's a peek at the scintillating conversations. Read More

@socialmouths The Myth of Mobile Content Marketing https:////bit.ly/Hg96Rk

Today's Question

By aaron.schmick 3/27/2012 at 2:20 PM
Our product will soon be available for mobile devices. Should we add the word "mobile" to the beginning or end of our product name? Go To Question

Mar 29-30	SocialTech 2012—Seattle, WA
Mar 30	SocialTech Online—12 sessions, live streaming video *just $99*
Apr 10	FREE Seminar—Elusive Buyer 2.0: How to Move Them from Anonymity to Revenue
Apr 12	PRO Seminar—MarketingProfs University: Creating a Winning Web Presence
Apr 12-26	MarketingProfs University LIVE—Websites That Work *save $200 with code WORKIT*
Apr 17	FREE Seminar—4 Keys to Successful Facebook Marketing
Apr 19	PRO Seminar—How Sharing and Collaboration Can Benefit Marketers in a Connected Age
May 10-23	MarketingProfs University LIVE—Marketing Writing Bootcamp *save $200 with code WORDS*
June 8	Social Media Virtual Conference—3 Great Social Media Sessions *sign up for free*

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Daily Editor: Bibi Wardak	Research Writer: Lenna Garibian
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