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Take 10 Author Series: How to Fascinate People with 7 Key Triggers

Sally Hogshead
Fri., Sep. 30, 2011, 11am ET (8am PT)
10 minutes

Get quick marketing insights you can put into action today with our Take 10 Author Series—exclusive webcasts with leading authors in business and marketing. This webcast with Sally Hogshead covers key ideas from her best-selling book, Fascinate: Your 7 Triggers to Persuasion and Captivation.

In this Take 10 Author Series webcast, Sally Hogshead explains how people and brands become fascinating. Along the way, she discusses how to capitalize on your unique, competitive advantage (such as the name "Hogshead") and identify your most fascinating trait. As a bonus, you'll receive a one-page cheat sheet reviewing the Seven Triggers of Fascination.


Sally Hogshead is a speaker, author, and brand innovation consultant, helping companies develop messages that persuade and captivate. Clients past and present include Nike, MINI Cooper, Aflac, Cole Haan, Target, Coca-Cola, and Godiva. She's a regular in national media including the TODAY Show, CBS News, and The New York Times.

Sally's latest book is Fascinate: Your 7 Triggers to Persuasion and Captivation. The book has already been translated into 13 languages, and received critical acclaim from leaders such as Tom Peters and Seth Godin. How does your own personality irresistibly fascinate? Find out by taking Sally's F Score personal brand test:

Who Should Attend?

If you're wondering how to help a person or a brand stand out from the crowd, you should attend this Take 10. You'll get the scoop on the top seven reasons why some individuals, organizations, and ideas linger in the memory, long after the competition has faded.

What Will You Learn?

  • How to make the most of your unique, competitive advantage
  • The truth about modern attention spans
  • A schema for understanding personality traits
  • The 7 triggers that fascinate people

About our Take 10 Program

In just 10 minutes, each Take 10 webcast features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 webcasts using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

Register Now!

You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.

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