MarketingProfs Today: Tradeshow Sales Reps | CMOs' C-Suite ROI | FB Video Posts Rule

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In this issue

1.	How-To: How to Choose the Right Sales Reps for Your Next Tradeshow
2.	Quick Take: How CMOs Can Prove Their ROI in the C-Suite
3.	PRO Seminar TODAY: Tune In to the Voice of the Competitor
4.	Survey Says: Video Posts Have Most Organic Reach on Facebook
5.	My View: Quick-Churn or Late-Churn Customers: Which Are More Valuable?

Four Technology Pillars for High-Performance Campaign Execution. Download Four Technology Pillars for High-Performance Campaign Execution and learn about the vital role marketing operations managers play in today's organizations and the mission-critical technology they use for successful marketing campaign execution.

How-To

How to Choose the Right Sales Reps for Your Next Tradeshow

By Peter Symonds

"Old-fashioned" tactics such as tradeshows are often the most effective for achieving B2B companies' top marketing goal: getting more customers. But far too many B2Bs spend far too little time on choosing the right sales rep for tradeshows or networking events. Read More

FOR PRO Members

Today's PRO Seminar: Tune In to the Voice of the Competitor

Discover tactics you can use to go beyond voice of customer (VOC) and into voice of the competitor (VOTC) research. Learn to tap into the digital world to identify your competitors' customers and influencers, and find out proven best-practices to bring your marketing in line with the world around you. Read More

Four Technology Pillars for High-Performance Campaign Execution. [free eBook] Learn about the four core technology pillars every successful marketing team must implement to execute on high-performance marketing campaigns.

Survey Says

Video Posts Have the Most Organic Reach on Facebook

By Ayaz Nanji

Facebook's algorithm now favors brands' video posts: Videos uploaded to Facebook's native player have the most organic (unpaid) reach of any post type in the News Feed, according to recent research from Socialbakers. Read More

Quick Take

How CMOs Can Prove Their ROI in the C-Suite

By Bob Murphy

Even after a CMO is accepted into the C-Suite, a lot of confusion remains about what he or she should be delivering. The answer starts and ends with demonstrating a significant, positive marketing ROI. But how can a CMO do that? Read More

My View

Quick-Churn or Late-Churn Customers: Which Are More Valuable for Marketers?

By Pini Yakuel

Savvy marketers are turning their attention to re-engaging lapsed customers. Those churned customers fall into two categories. Here's a look at each. Read More

event calendar

Mar 5	PRO Seminar—Tune In to the Voice of the Competitor
Mar 10	FREE Seminar—Is Your Database Delivering?
Mar 13	Virtual Conference—Content Marketing for Consumer Brands 3 online sessions—FREE!
Mar 17	FREE Seminar—The State of B2B Marketing Data 2015
Mar 19	PRO Seminar—10 Powerful Tips for Getting More From Your Analytics
Apr 9	MarketingProfs University—Marketing Technology: Tips, Tools, & Tactics
Oct 20-23	B2B Marketing Forum 2015—Save up to $700 through March 31 Register Now

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