Please accept all cookies to ensure proper website functionality. Set my cookie preferences

Facebook's algorithm now favors brands' video posts in the News Feed, according to recent research from Socialbakers.

The report was based on data from 670,000 Facebook posts made by 4,445 brands between October 2014 and February 2015.

Videos uploaded to Facebook's native player have the most organic (unpaid) News Feed reach (8.7%, on average) of any post type on the social platform, the analysis found.

Photo posts, which until recently had the most organic reach, now have the least (2.3%); text-only status updates (5.8%) and link posts (5.3%) fall between the two.

Videos have greater organic reach with brands' fans and non-fans alike, the analysis found.

Video posts organically reach fans' News Feeds 5.7% of the time, on average, compared with 2.3% of the time for photo posts.

About the research: The report was based on data from 670,000 Facebook posts made by 4,445 brands between October 2014 and February 2015.

Sign up for free to read the full article. Continue reading "Video Posts Have the Most Organic Reach on Facebook" ... Read the full article

Subscribe today...it's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Loading...

ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji


MarketingProfs Partner