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| By Sue Duris |
| We are in the age of information overload. We don't have time to read everything. And we need to maximize value: We read content to learn, after all. Which is why marketers must create purposeful content.
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| By Matthew Grant |
| Testing your emails, landing pages, forms, website, etc. can't be occasional. Testing must be iterative and ongoing if it is to produce results. Which means your organization must institute a culture of testing.
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| Learn how to engage prospects earlier in the buying process and steer them in your direction in a way that supports prospects' research and decision-making. This guide offers 16 "road rules" for lead marketing success and a graphical road map of the B2B buyer's journey.
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The Five Big Problems of Big Data
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| By Gerardo A. Dada |
| The idea of unlimited customer insights, in real time, guiding every decision, is attractive. But before you embark on a Big Data project, separate the buzz from the reality of turning the hype into insight, business value, and, ultimately, increased revenue.
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By Gerald Heneghan
We've all heard content is king. Is the phrase getting a little old—especially when challengers want to usurp King Content's throne?
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