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In This Issue
+ How-To: Five Traits of Great Guest Content
+ Quick Take: Nine Easy Ideas on How to Perform Behavioral Segmentation
+ PRO Video Tutorial: IBM's Carter on Being Bold With Your Social Agenda
+ Survey Says: Americans and the Internet: The Good and the Bad
+ My View: What Does Ellen's Tweet Heard 'Round the World Mean for You?
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Advertisement  Increase employee productivity 20-25% with a socially enabled knowledge base. So how do you pick a knowledge base that will deliver these results? Learn about the 5 essential elements of a modern knowledge base in our eBook filled with market data and industry expert forecasts. Download here.
How-To Five Traits of Guest Content That Audiences (and Editors) Can Actually Use
By Alyce Currier
Guest article or post submissions can be a great asset to a publication, but they can also be an excuse for bad content to slip through the cracks. Here's what makes for the best guest content. Read More
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PRO Video Tutorial: IBM's Sandy Carter on How to Be Bold With Your Social Agenda
In just 10 minutes, Sandy describes exactly what it takes to create a social business agenda. If your business is already using social media, she provides guidance on how to gauge the influence of your engagement in the social world. Read More
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Advertisement  We all know the criticalness of effective sales enablement to every organization: better quality leads, increase revenue growth, and customer loyalty. However, sales enablement reaches much farther than just your sales team. Join in a webinar with Bloomfire to learn more about the broader scope of sales enablement. Register here.
Survey Says
Americans and the Internet: The Good and the Bad
By Ayaz Nanji
Most US Internet users (76%) say the Web has been good for society, just 15% say it's been bad (15%), and 8% say it has been both good and bad, according to a recent Pew report. Read More
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Quick Take
Nine Easy Ideas on How to Perform Behavioral Segmentation
By Liga Bizune
Today's key to subscriber engagement is personalized and relevant email content. Behavioral segmentation is one of the best ways of reaching your target audience and sending exactly what they want. Read More
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My View What Does Ellen's Tweet Heard 'Round the World Mean for Marketers?
By Ken Wisnefski
For marketers, the highlight of the 2014 Academy Awards was Ellen DeGeneres's selfie tweet, taken with a sponsor's smartphone. Here's what the most popular tweet ever can teach marketers. Read More
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