MarketingProfs Today
Together with marketing ops suite

Tuesday, March 7, 2023

📋 Table of Contents

1. Are You There, ChatGPT? It's Me, Marketing.

2. How Customer Journey-Mapping Guides Brand Growth sponsored article

3. The Top Priorities of CMOs at Enterprise B2B Firms

4. Discover Smarter Ways to Use Your Data MarketingProfs Friday Forum

5. Seven Infographic Design Trends for 2023

6. Your All-Access Pass to Interactive Workshops MarketingProfs B2B Forum

7. Build Your Brand Around Your Benefits MarketingProfs Master Class

Scroll down for more, including industry news, community goings-on, and other useful resources.

Are You There, ChatGPT? It's Me, Marketing.
Are You There, ChatGPT? It's Me, Marketing.
Everyone has questions about whether, when, and how to use ChatGPT for marketing. Aside from the sense of wonder that tech is crafting sentences, what does it really bring to the table? One marketing department did some experimenting to find out. »
A Marketing Approach Built for Today's Fast-Moving Markets
Aligning teams, updating budgets, and executing plans at the speed of the market is more challenging than ever. We can't afford to keep running marketing on spreadsheets and slides. Check out Uptempo's CMO mini-primer to find out why marketing business acceleration is the way to go. Download the e-book now! »
How Customer Journey-Mapping Guides Brand Growth
sponsored article
How Customer Journey-Mapping Guides Brand Growth
Journey-mapping not only helps build empathy with your audience but also optimizes the experience to increase the likelihood of getting them to convert, purchase, join, or engage with your brand. Here's how to get started. »
The Top Priorities of CMOs at Enterprise B2B Firms
The Top Priorities of CMOs at Enterprise B2B Firms
Chief marketing officers at enterprise B2B companies say their top strategic goals are to improve the customer experience, ensure their teams have the right skills, and generate leads/sales, according to recent research. Check out the study findings. »
MarketingProfs Friday Forum
Discover Smarter Ways to Use Your Data
Analytics doesn't have to be complicated and frustrating. Join our Analytics Friday Forum for three separate sessions that will enhance your ability to measure marketing efforts, accurately and meaningfully. »
Seven Infographic Design Trends for 2023
Seven Infographic Design Trends for 2023
Marketers looking to be on trend with their infographics this year may want to experiment with bright colors, animation, vintage vibes, personalization, gradients, linework, and data visualization. Check out the infographic. »
MarketingProfs B2B Forum
Your All-Access Pass to Interactive Workshops
Content Marketing for SEO. Demand Generation. Go-to-Market Planning. Email Marketing. Marketing Strategy. Is your interest piqued? Those are the topics for the interactive workshops you can attend, live this October at our B2B Forum conference, when you get an All-Access Pass. Pick your favorite and spend a day digging in on October 4 before the full conference kicks off on October 5! Grab your early bird ticket now; prices go up in April! Pick your workshop! »
Build Your Brand Around Your Benefits
MarketingProfs Master Class
Stand out in your market by building your brand around your benefits. Discover how with Allen Weiss's Marketing Strategy Master Class. In seven bite-sized lessons, you'll learn how to research your market, your competitors, and your company, and find the gap that only your brand can fill. Get started on Finding a Sustainable, Differential Advantage now!
Find your differential advantage
Profs Picks
Still juggling multiple spreadsheets and disconnected software systems? You're a marketer, not a circus performer. It's time to say goodbye to disconnected plans that lead to missing targets, uncontrolled spend, execution delays, and gut-level decision making. Say hello to Uptempo: your all-in-one solution that integrates financial, work, and performance management as well as marketing planning so your team can plan better, pivot faster, spend smarter, and execute with confidence. With Uptempo, you'll know your marketing budget better than anyone—even your CFO—and get better clarity into your planning, spend, and impact. It's the focused system you need to manage plans and budgets in uncertain markets with precision. Leave the precarious freeware balancing act behind and book a demo with Uptempo today.
Afoot in the Neighborhood
MarketingProfs community goings-on
It's time to shake it like a MarketingProfs PRO! This spring, join us for Shakeup B2B: a full-day online conference, plus exclusive pre-conference activities such as one-on-one Ask an Expert sessions and speaker-led topical networking discussions. And these aren't just any presentations—these are bold, future-thinking, rule-breaking ideas. Because to succeed in 2023, you need to shake things up. Register now!
Do you have a PRO subscription? Do you want to cheer on and connect with other PRO marketers? Of course you do. It's time to join the brand-new MarketingProfs PRO Slack community! When you sign in on our site as a PRO member, look for the popup in the lower right of your screen and click the link. We're waiting to say hello!
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast. But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on YouTube and LinkedIn!
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Did You Miss Us?
Recent MarketingProfs content
LinkedIn Data: The 10 Most In-Demand Marketing and Sales Skills »
A 10-Step Plan for Maximizing Email Campaign Effectiveness [Infographic] »
For Long-Term Market Advantage, Analyze Yourself »
Your Most Important Job as a B2B Email Marketer Is... »
The 10 Phrases People Use Most When Searching Online [Infographic] »
The What, Why, and How of Community- and Brand-Building for B2B Marketing: Mark Schaefer on Marketing Smarts [Podcast] »
News You Can Use
Updates from around the industry
CoHost Unveils B2B Analytics to Empower Brands With Podcast Insights and Lead Generation Solutions MarTech Series
FlashCloud Employs Machine-Learning to Scour Social Media for Prospects PYMNTS
Databook Unveils Strategic Relationship Management Platform to Boost Enterprise Sales Productivity Business Wire
Drift Introduces GPT Integration, Advancing AI for B2B Marketers and Sellers MarTech Series Launches Revolutionary Amazon Toolkit Powered by ChatGPT Yahoo Finance
Datametica Launches SaaS-Based Technology Raven on the Google Cloud Marketplace PR Newswire
ScaleWith Adds Seasoned Executives and Go-To-Market Team to Accelerate Growth Business Wire
Upcoming Events
Analytics Friday Forum
3 sessions on analytics | sponsored by Tealium
How Marketing Teams Can Tap Into Their Superpowers
45-minute webinar | sponsored by Act-On
Marketing Ops: The Oxygen You Need for Scalable, Sustainable Growth
45-minute webinar | featuring Laura Patterson
B2B Storytelling for Humans: Stories That Inspire Buyers to Action
2-hour Master Class Watch Party—LIVE with Ekaterina Walter
Shakeup B2B—online event exclusively for MarketingProfs PRO members looking to shake up their companies and careers
Main Conference April 13 | Workshops April 11–12

Comments? Contact us.
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.

MarketingProfs LLC
1985 Riviera Dr, Ste 103-17
Mount Pleasant, SC 29464

Did someone who cares about you forward this to you? Subscribe here to get your own copy.