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In This Issue
+ How-To: Social Search Optimization on Five Major Social Networks (Part 1)
+ Infographic: The Magic Behind the Curtain: Marketing Automation
+ PRO: How to Successfully Break the 'Rules' of Email Marketing & Win
+ Survey Says: B2B vs. B2C Marketing: Top Objectives, Tactics, and Metrics
+ My View: What Subject Lines and Fishing Have in Common
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How-To Social Search Optimization on Five Major Social Networks (Part 1)
By Courtney Gibb
The combination of search and social is revolutionary. Find out the search capabilities of Facebook, YouTube, Twitter, Pinterest and Google+—and how to search-optimize your presence on them. Read More
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PRO Embrace Your Inner Rebel: How to Successfully Break the 'Rules' of Email Marketing
Join DJ Waldow and Jason Falls, co-authors of The Rebel's Guide to Email Marketing: Grow Your List, Break the Rules, and Win, as they highlight examples of email marketing that don't follow "best-practices" yet still achieve incredible success. Read More
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Survey Says
B2B vs. B2C Marketing: Top Objectives, Tactics, and Metrics
By Lenna Garibian
B2B and B2C marketers tend to have different marketing objectives for their businesses; not surprisingly, they also have different views on which marketing tactics are the most effective. Read More
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The Magic Behind the Curtain: Marketing Automation [Infographic]
By Verónica Maria Jarski
How is marketing automation like the Wizard of Oz? Without being noticed, both work furiously behind the scenes to produce an experience that works like magic. Check out the following infographic to find out what marketing automation can do for your business. Read More
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My View What Subject Lines and Fishing Have in Common
By Jason Lorentz
I've been fishing since the invention of the Sony Walkman. Now, as a sales solution manager at MarketingProfs, I apply what I've learned from fishing to the marketing world. Here are some of those lessons. Read More
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