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In This Issue
+ How-To: Social Media Is Not Social CRM, but It Can Be
+ PRO: SmartTools—Create a Marketing Plan Fast
+ Survey Says: Facebook and Instagram—What's Behind the Photo Op
+ Quick Take: Four Ways to Create a Worthless B2B Website
+ My View: Four Ways to Tell Your Story (and Make It Awesome)
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Advertisement  40% more visits to group coupon sites came from social networks versus email last year. Join our webinar to learn the digital marketing trends of tomorrow.
How-To Social Media Is Not Social CRM, but It Can Be With These Five Steps
By Patrick Dorsey
Social media success is not just about gaining followers or "Likes." You need to track how many followers buy your products or subscribe to your services. Learn five steps to building a successful social CRM practice. Read More
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PRO SmartTools: Create a Marketing Plan Fast
This quick-and-easy online service is a best-in-class, step-by-step blueprint for creating the document you need, either from scratch or refashioned from an existing plan. Read More
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Advertisement  40% more visits to group coupon sites came from social networks versus email last year. Join our webinar to learn the digital marketing trends of tomorrow.
Survey Says
Facebook and Instagram: The Data Behind the Photo Op
Facebook recently announced its billion-dollar plan to acquire Instagram, a hugely popular photo sharing network with more than 30 million users. Instagram's Web traffic had already been soaring, reaching 3.8 million visits as of April 7, over 55 times the 68,800 visits recorded six months earlier. Read More
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Quick Take
Four Ways to Create a Worthless B2B Website
B2B websites need to incorporate a few fundamental elements to effectively and efficiently serve visitors. But many companies still don't get those elements right. Learn which mistakes B2B companies consistently make that render their websites ineffective. Read More
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My View Four Ways to Tell Your Story (and Make It Awesome)
By Michael Margolis
The more you build your personal brand, the bigger your chances of attracting exactly the kind of work you most desire. To do that, you need a story. Learn four tips for telling your story effectively—and ensuring that it's awesome. Read More
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@Nussknackerin 5 Tools to Increase Your Social Media ROI https:////lnkd.in/Hkincw
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Forum Today's Question
By IamRobin 4/11/2012 at 2:07 PM
I'm about to run my first "tell a friend" campaign for a client. Can you suggest any tips or tools to make the campaign a success? Go To Question
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Apr 12-26
MarketingProfs University LIVE—Websites That Work
Apr 17
FREE Seminar—4 Keys to Successful Facebook Marketing
Apr 19
PRO Seminar—Cognitive Surplus with Clay Shirky
Apr 24
FREE Seminar—What's the Deal with Display Advertising?
Apr 25
Smart Marketers Tour—Los Angeles
Apr 26
PRO Seminar—Engaging with Customers 140 Characters at a Time
May 10-23
MarketingProfs University LIVE—Marketing Writing Bootcamp save $200 with code WORDS
June 8
Social Media Virtual Conference—3 Great Social Media Sessions sign up for free
 
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