MarketingProfs Today: Quizzes for Lead Gen | Brainstorm Content Ideas | 15 Email Myths

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In this issue

1.	How-To: How to Use Quizzes for Lead Generation
2.	My View: Impersonal Communication Annoys Customers, Use Contextual Personalization
3.	PRO Seminar: Hooked: How to Create Addictive Content for Your Brand
4.	Survey Says: How Marketers Brainstorm and Use Content Ideas
5.	Infographic: 15 Email Marketing Myths Debunked!

What's the best button color? What copy gets more clicks? In this guide, you'll learn how the right button color, copy, shape and placement can skyrocket your click rates. Learn more.

How-To

How to Use Quizzes for Lead Generation

By Josh Haynam

Generating leads is a huge part of our job as marketers. And even though content marketing has become vital for capturing leads, creating content that actually converts is a constant struggle. That's where quizzes come in. Read More

FOR PRO Members

PRO Seminar: Hooked: How to Create Addictive Content for Your Brand

Discover six simple secrets to creating a hook—a twist on a familiar theme designed to catch and keep your audience's attention. You'll learn how to hone your content strategy and build your list to drive new revenue and solidify your relationship with an ever-growing fanbase. Read More

Why do some call-to-action buttons attract more clicks than others? Check out Emma's new guide: "Why we click: The simple psychology behind a great call to action." Get the guide.

Survey Says

How Marketers Brainstorm and Use Content Ideas

By Ayaz Nanji

Half of all marketers say they do not have enough ideas to be successful in their content marketing efforts, according to a recent report from Kapost. Read More

Quick Take

15 Email Marketing Myths Debunked!

By Verónica Maria Jarski

How well do you understand email marketing? Here's a look at common misconceptions regarding email. Read More

My View

Impersonal Communication Annoys Your Customers, Use Contextual Personalization Instead

By Kathy Stromberg

Consumers find impersonal communications irrelevant and annoying. To spare yourself from those labels, consider using contextual personalization. Read More

event calendar

Apr 14	FREE Seminar—Optimizing Search, Social, and Display in a Mobile World
Apr 16	PRO Seminar—Hooked: How to Create Addictive Content for Your Brand
Apr 19	FREE Seminar—Crash Course in Real-Time Advertising
Apr 23	PRO Seminar—How to Build a Successful Content Marketing Plan
May 8	Virtual Conference—Marketing Technology—3 online sessions—FREE!
Oct 20-23	B2B Marketing Forum 2015—Register now to save up to $500

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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