How well do you understand email marketing? Even if you think you're in the know, you might be believing outdated or unsubstantiated "facts."
Here's a look at common misconceptions regarding email, according to the following Email Monks infographic.
All email recipients who opted in are loyal readers. False. "Some of them opted-in through proxy forms for incentives to surpass premium content gateways," suggests Email Monks.
Moreover, the length of time on a list can increase the possibility of spam complaints. "At 31 months, 43% of a list were more likely to complain," states Email Monks.
The higher the email frequency, the higher the unsubscribe every time. Not true! "HubSpot conducted a study and found that if you're emailing your list four or five times a month, it will actually decrease your unsubscribes," Email Monks states.
To find out more misconceptions about email marketing, check out the infographic:
You may like these other MarketingProfs articles related to Email Marketing:
- 11 Jargon Phrases to Avoid Using in Work Emails [Infographic]
- How Much Time Do People Typically Spend Looking at an Email?
- Picking the Right Email Sender Name: Brand or Person?
- 12 Email List Management Best-Practices [Infographic]
- Three Tips to Keep Top of Mind for Your Next Email Service Provider RFP
- Enterprise Email Marketing: Top Trends and Challenges