How well do you understand email marketing? Even if you think you're in the know, you might be believing outdated or unsubstantiated "facts."

Here's a look at common misconceptions regarding email, according to the following Email Monks infographic.

All email recipients who opted in are loyal readers. False. "Some of them opted-in through proxy forms for incentives to surpass premium content gateways," suggests Email Monks.

Moreover, the length of time on a list can increase the possibility of spam complaints. "At 31 months, 43% of a list were more likely to complain," states Email Monks.

The higher the email frequency, the higher the unsubscribe every time. Not true! "HubSpot conducted a study and found that if you're emailing your list four or five times a month, it will actually decrease your unsubscribes," Email Monks states.

To find out more misconceptions about email marketing, check out the infographic:

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ABOUT THE AUTHOR

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Veronica Jarski is managing editor at Agorapulse and a former editor and senior writer at MarketingProfs.

Twitter: @Veronica_Jarski

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