MarketingProfs Today
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Tuesday, April 18, 2023

📋 Table of Contents

1. What We've Got Here, Marketers, Is a Failure to Communicate (Marketing's Value)

2. The Biggest Challenges Salespeople Are Facing

3. Drive More Effective GTM Strategies With Brand and Customer Insights sponsored webinar

4. How Generative AI Is Changing Marketing

5. The Early Bird Is About to Fly the Nest! MarketingProfs B2B Forum

6. It's Tax Day. How's That Budget? MarketingProfs Master Class

Scroll down for more, including industry news, community goings-on, and other useful resources.

What We've Got Here, Marketers, Is a Failure to Communicate (Marketing's Value)
What We've Got Here, Marketers, Is a Failure to Communicate (Marketing's Value)
Forget bragging about Marketing-qualified leads or social media likes. To keep our jobs, marketers have to learn to communicate Marketing's value in terms that matter to senior management. »
Need Stats? Find Your Perfect Proof Point in the Salesforce Stat Library
Bookmark this, marketers: a searchable research database that has all the proof you need to boost the credibility of your content! You can quickly find stats by keyword, industry, or role. Start finding stats now! »
The Biggest Challenges Salespeople Are Facing
The Biggest Challenges Salespeople Are Facing
Salespeople say the biggest challenges they are facing in the sales process are budget constraints, economic factors, and connecting with potential customers, according to recent research. Check out the study findings. »
sponsored webinar
Drive More Effective GTM Strategies With Brand and Customer Insights
A company's go-to-market (GTM) strategy can make or break its bottom line. Join us to discover practical ways to use brand and customer insights in GTM to improve marketing ROI, motivate your sales department, and help your business thrive. »
How Generative AI Is Changing Marketing
How Generative AI Is Changing Marketing
This infographic looks at how generative AI works and how it's currently being used by marketers. It also explores how generative AI tools could open up new opportunities for marketers in the near future. Check out the infographic. »
MarketingProfs B2B Forum
The Early Bird Is About to Fly the Nest!
Great news: our program lineup for B2B Forum is now live! Even better news: register by the end of the day on April 21 to save up to $600 (PRO members and teams save even more) on the best B2B marketing conference on the planet. Prices go up on Friday, so get your Early Bird ticket today! »
It's Tax Day. How's That Budget?
MarketingProfs Master Class
The worst part about tax day is looking at your budget... and your financial reality. That's why it pays to have strong financial intelligence. And you can get it in just two hours with Samantha Stone's Master Class, A Marketer's Field Guide to Financial Goal Setting and Measurement. You'll learn how to set financial goals, measure your KPIs, and make strategic financial decisions. And good news: Samantha's advice applies to personal and business finances alike.
Figure out your finances
Profs Picks
We all know that effective use of research data establishes credibility and trust in B2B marketing content. But if you use outdated, unreliable, or unattributed stats, your content loses credibility instead. Wouldn't it be nice to have a one-stop shop for all the up-to-date evidence you need? Well, here it is: Salesforce's Stat Library was created to be a bookmarkable resource for marketers looking for insights on the intersection of customers, business, and technology. Search for stats by keyword, role, industry, or source. No more frantic searching for last-minute references or scrolling through pages of irrelevant search results! Start searching now.
Afoot in the Neighborhood
MarketingProfs community goings-on
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast. But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on YouTube and LinkedIn!
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Did You Miss Us?
Recent MarketingProfs content
Want to Beat the Average CMO Tenure? Remake Your Role. »
A Look at the B2B Buyer in 2023 [Infographic] »
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How Digital Creators Should Navigate the Metaverse: Patrik Wilkens on Marketing Smarts [Podcast] »
How to Make an Infographic in Five Steps [Infographic] »
SPICED: A Uniform Framework Across the Entire Customer Journey (Article 3 of 3) »
News You Can Use
Updates from around the industry
Zuddl Releases a Comprehensive Before-Event Playbook to Help B2B Event Marketers MarTech Series
Imperva and Fortanix Partner to Protect Confidential Customer Data Business Wire
BNP Engage Announces the Acquisition of Creative MMS Yahoo Finance
ICZOOM Group Upgrades AI Customer Service System to Enhance Service Quality and Efficiency PR Newswire
Coupa and Goldman Partner on B2B Payments PYMNTS
Thurston Group Launches IT Business Services Platform in Partnership With Dynascale PR Newswire
Upcoming Events
Five Ways to Use Social Media to Build Brand Reputation as an Expert
45-minute webinar | featuring Jon-Stephen Stansel
Conversation, Personalization, and Humanization: How Our Marketing Must Change in 2023
60-minute webinar | sponsored by ON24
How to Drive More Impactful Go-to-Market Strategies With Brand & Customer Insights
45-minute webinar | sponsored by Momentive

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