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In This Issue
+ How-To: For True Brand Loyalty, Build a Contextual Marketing Strategy: Part 2
+ Podcast: B2B Marketing Confessions: John J. Wall Talks to Marketing Smarts
+ PRO Favorite Seminar: Jeffrey Hayzlett's Essential Business Lessons
+ Quick Take: Marketing Lessons From March Madness: Go Deep!
+ Survey Says: The 25 Most Powerful Corporate Brands
+ My View: Planning an Event? Don't Forget the Branded Apps!
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How-To For True Brand Loyalty, Build Contextual Marketing Strategy Into Your Brand: Part 2
By James George
Part 2 covers customer-experience-driven comparative advantages and targeted deployment—the tactical execution of communicating a brand's value proposition and unlocking competitive advantages. Read More
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Podcast B2B Marketing Confessions: John J. Wall Talks to Marketing Smarts
By Kerry O'Shea Gorgone
John J. Wall, author of B2B Marketing Confessions, shares insights from his book, including an explanation of "pragmatic marketing" and tips for calculating tradeshow ROI. Read More
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PRO PRO Favorite Seminar: Jeffrey Hayzlett's Essential Business Lessons to Drive Change and Grow Profits
Jeffrey will walk you through Running the Gauntlet—a rough-and-tumble, straight-talk guide for driving change—to meet the needs of the market, respond to customers, and attract new business. Read More
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Survey Says
The 25 Most Powerful Corporate Brands
By Ayaz Nanji
The Coca-Cola Company is the most "powerful" global corporate brand, according to a recent report from CoreBrand. Read More
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Quick Take
Marketing Lessons From March Madness: Go Deep Young Team!
By Jonathan Moran
Marketing and basketball teams have traits in common. Though individual superstars account for some wins single-handedly, the teams that go deep in the NCAA Tournament year after year are those that play as a cohesive unit. Read More
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My View Planning an Event? Don't Forget the Branded Apps!
By Jennifer Hawkins
Marketers should consider creating branded apps for the conferences they host. Branded apps can help open up new marketing channels and maximize customer engagement. Read More
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Apr 8
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Apr 10
 PRO Seminar—Use Your Data to Cut Through the Noise and Drive Customer Engagement
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Apr 15
 FREE Seminar—The State of B2B Marketing Data: 2014
Apr 17
 PRO Seminar—Five Tips for Creating Email Subject Lines that Increase Conversions
Oct 9-10
 B2B Forum 2014—Boston, MA Marketing For What Comes Next: Save $400 today.
 
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