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MarketingProfs
Apr 20, 2015 Vol. 14, No. 75
In this issue
1. How-To: Five Things Digital Marketers Can Learn From Software Developers
2. My View: 5 Reasons Customers Pay More Attention to Influencers Than Your Display Ads
3.  PRO  Seminar: How to Build a Successful Content Marketing Plan
4. Survey Says: Email Etiquette: Do Consumers Like Humor and Informality?
5. Infographic: How a Lead Becomes a Customer
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Advertisement  Online Master's in Integrated Marketing Communications. Learn to drive successful data-driven marketing communications by earning your MS in Integrated Marketing Communications online from the Medill School at Northwestern University. Download the latest white paper from IMC.
 
How-To
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Five Things Digital Marketers Can Learn From Software Developers
By Ciara Wood
Learning about how software developers plan and execute their work can offer useful insights into how digital marketers can better structure and implement their own work. Read More
FOR  PRO  Members
Today's PRO Item
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PRO Seminar: How to Build a Successful Content Marketing Plan
You'll discover which factors are key for content marketing success, and you'll learn about the core components of a content marketing strategy. You'll walk away with advanced tactics you can immediately implement to help you achieve success from your content marketing efforts. Read More
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Advertisement  Online Master's in Integrated Marketing Communications. Learn to apply data-driven consumer insights that drive successful marketing communications. Earn your Medill Integrated Marketing Communications master’s degree online from Northwestern University. Download the latest white paper from IMC.
 
Survey Says
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Email Etiquette: Do Consumers Like Humor and Informality?
By Ayaz Nanji
Do consumers like humor in marketing emails? Do they prefer formal or informal language? Is it acceptable to include the occasional "LOL" and "BTW"? Read More
Quick Take
How a Lead Becomes a Customer [Infographic]
By Verónica Maria Jarski
A potential customer sees your business on the first page of the search engine results page. What happens next? Here's a look at the journey from lead to customer. Read More
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My View
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Five Reasons Customers Pay More Attention to Influencers Than Your Display Ads
By Lyle Stevens
Incorporating tried-and-true word-of-mouth marketing concepts into digital marketing is far more effective than just using display ads. Read More
 
event calendar
 
Apr 21 FREE Seminar—Crash Course in Real-Time Advertising
Apr 23 PRO Seminar—How to Build a Successful Content Marketing Plan
Apr 28 FREE Seminar—Increase Your Productivity by Breaking Five Common Habits
May 7 PRO Seminar—Going All In: How to Avoid the Perils of a Website Redesign
May 8 Virtual Conference—Marketing Technology—3 online sessions—FREE!
Oct 20-23 B2B Marketing Forum 2015—Register now to save up to $500
 
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