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MarketingProfs
Apr 25, 2016 Vol. 15, No. 80
In this issue
1. How-To: 7 Tips for Improving Your Content Marketing With Scannable Web Content
2. Survey Says: The Write Stuff: Is High-Quality Content More Effective?
3.  PRO  New! Seminar: From Storytelling to Story-Selling: How to Tell Customer-Centric Stories
4. My View: Why You Should Align Your Ads to Your Customers' Activities
5. Infographic: 21 Video Marketing Ideas for Small-Business Budgets
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Advertisement  78% of on-the-go searches turn into offline purchases. Can your customers find you? In Moz Local's newest whitepaper, Foundations of a Successful Local Marketing Strategy, Local Marketing expert David Mihm details how to address your fundamental local marketing needs in 6 simple steps.
 
How-To
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Seven Tips for Improving Your Content Marketing With Scannable Web Content
By Brian Sutter, Kim Keller
Bad news: People don't read your online content marketing these days; they merely scan most Web content. But with these tips you can write scannable, easy-to-understand text that will boost engagement. Read More
FOR  PRO  Members
Today's PRO Item
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New! PRO Seminar: From Storytelling to Story-Selling: How to Tell Customer-Centric Stories
You'll discover multiple methods for creating a compelling narrative, including the hero's journey, the narrative wheel, and Kurt Vonnegut's story shapes. You'll learn how to brush off those stale mission and vision statements and tell your brand story the way NPR's This American Life does. Read More
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Advertisement  78% of on-the-go searches turn into offline purchases. Can customers find your business? Download this whitepaper, Foundations of a Successful Local Marketing Strategy, for Local Marketing expert David Mihm’s roadmap of local marketing best practices to help you reach the connected customer.
 
Survey Says
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The Write Stuff: Is High-Quality Content More Effective?
By Ayaz Nanji
Is well-written content more effective than poorly written content? Does it make consumers more likely to like brands, click on offers, and purchase products/services? Read More
Quick Take
21 Video Marketing Ideas for Small-Business Budgets [Infographic]
By Barry Feldman
Making captivating and effective marketing videos doesn't have to cost as much as you think. These tips can help you get started. Read More
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My View
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Why You Should Align Your Ads to Your Customers' Activities
By Manish Patel
Getting customers' attention doesn't guarantee getting their business. You need to present the right information to your customers at the right time. In today's advertising, context is everything. Read More

event calendar

Apr 26
FREE Seminar—SEO + Content = The Perfect Recipe for Inbound Success
Apr 28
PRO Seminar—From Storytelling to Story-Selling: How to Tell Customer-Centric Stories
May 3
FREE Seminar—Unlocking the Value of Marketing Automation
May 3
FREE Seminar—5 Leading Practices in Marketing Training Programs
May 5
PRO Seminar—53 Content Marketing Hacks to Double Your Engagement Rates
May 13
Virtual Conference—MarTech & Innovation | 3 online sessions FREE!
Oct 18-21
B2B Marketing Forum—Register by June 15 and save up to $500

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